Dubai, UAE, January 13, 2016:  L’Oréal Paris never stops thinking about Arab women’s beauty needs and wants. This is why its newest innovation is perfect for hair that just has to have added protection while also looking its best. The new range of Elvive Styling Creams from L’Oréal Paris is specifically designed for Arab women. It steps in and takes care of the most common hair problems of women in the GCC region, while delivering stunning benefits for a great, for a great end look.

Regular use of L’Oreal Paris Elvive’s Styling Creams leads to beautiful results! Its creamy texture instantly penetrates the hair from root to tip. Hair styles easily and beautifully to give you the look you want. It becomes infinitely soft with a prodigious suppleness, a zero frizz effect that lasts up to 48 hours and a gorgeous, in-depth, brilliant shine. An added bonus is that there is absolutely no greasiness, no product overload – just sleek, healthy, shiny hair that is a joy to style.

Elvive’s Styling Creams are ideal for Arab women in the GCC, because they protect from harsh external conditions like extreme dust, high humidity and searing heat. Even the ingredients cater to the Arab woman’s traditionally favoured beauty go-to, making the range even more relevant and suitable to women in this region.

There are three styling creams to choose from. Elvive’s Extraordinary Oil for Dry Hair contains a rich blend of six precious oils to provide the ultimate nutrition along with 48 hours of protection. The hair fibre is fully nourished, with a silky shine, exceptional smoothness and a supple effect. It can be perfectly styled, with zero frizz, and absolutely no greasiness. Elvive spokesperson Arwa is a fan and says: “I can’t imagine styling my hair without Elvive Extraordinary Oil which not only cares for my hair and leaves it beautifully smooth, it makes styling a breeze, any way I want!” 

Elvive’s Arginine Resist X3 with Arginine and Protein is the quintessential solution to strengthen and protect weak hair that is prone to falling. Its exceptional nutrition and anti-hair fall action strengthens hair fibre, completely restructuring it to grow stronger. Hair can be styled with confidence and stays protected for 48 hours, with no greasy residue. 

For damaged hair, Elvive’s Total Repair 5 with Prokeratin and Ceramide offers proven results to deeply nourish and repair the five major signs of damage and protect against external aggressors. After regular use, hair is stronger, shinier, smoother and thicker with repaired ends. 

Get the new range of Styling Creams from L’Oreal Paris Elvive and enjoy beautiful, problem-free hair that styles perfectly, stays healthy and is always protected!

Application tips: 
For optimal results, the Elvive Styling Cream range should be used after a shower on wet hair, or on dry hair before styling with a flat iron or a blow drier or curling iron.  The range is also effective when used as a finishing touch, along with the other products in the Elvive Extraordinary Oil, Arginine Resist X3 or Total Repair 5 range. 

Retail Prices:
L’Oreál Elvive Extraordinary Oil for Dry Hair Styling Cream – AED15
L’Oreal Elvive Total Repair 5 Styling Cream– AED15
L’Oréal Elvive Arginine Resist x3 Styling Cream – AED15