Dubai, UAE, January 17, 2016:   “Lights. Camera, Action.” When those words sound, Balqees Fathi has to take the stage, confident that not a hair is out of place. By many, her hair is considered to be a defining feature of her famous persona – it is both lustrous and lusted after. 

To get stage-ready, she has a dedicated team of stylists who go to great lengths to create stunning looks. Beyond the spotlight, she is still under the gaze of fans. Whether her off-stage days include red carpets or charity missions, this woman of substance’s star power is always obvious through hair that always looks pristine thanks to sleek styling on off-stage days too. 

So with all this styling, how does her hair cope? It’s no secret that heat and regular manipulation can do intense damage to hair. As much as modern styling helps women achieve modern looks, it also presents a very modern problem: hair health can suffer. 

“I’m very aware that as a performer – and also just as a contemporary woman – my hair goes through a lot. We apply a lot of heat and styling to our hair, but still try to care for and nourish it using traditional hair oils. We all know traditional oils are great but they are a hassle and can often be quite time-intensive. We really need today’s solution to address these beauty needs.”

For Balqees, today’s solution is Pantene Oil Replacement: a complete redefinition of oils in a cream – and the modern way to keep hair healthy despite modern styling. It helps her hair handle all the hallmarks of damaged hair – flyaways, frizz or lack of shine aren’t part of her hair or her performances thanks to Pantene OR. 

“I know I’m frequently pictured with different hair styles and trends, but there are a few things that I make my absolute, everyday musts. Pantene Oil Replacement is one of them. It’s so much more than traditional oils. In fact, my staple regimen is: Pantene shampoo and conditioner, followed by Pantene Oil Replacement. It gives my hair the nourishment it needs after everything I put it through.  For me, it’s the true key to achieving Pantene Hair – hair that’s shiny, bouncy, and healthy enough for the stage. Or anywhere! So today, it’s time the ladies of Arabia embraced a routine that is the modern solution for our hair.”