Dubai, UAE, January 23, 2016:  Internationally renowned fashion photographer and social entrepreneur Russell James has partnered with OBS Lifestyle to launch his luxury fragrance brand - Raw Spirit in the UAE. Super model, Behati Prinsloo has been appointed as the face of the brand.

At present, perfume enthusiasts will have the chance to experience five Raw Spirit fragrances that will be released to the market: Bijou Vert, Citadelle, Desert Blush, Wild Fire and Winter Oak. The Brand will be launching all 5 fragrances in 100ml bottle sizes, specially created to suit the needs of consumers in this region. 

The Fragrances focus on celebrating the unique natural ingredients and spirit of some of the world's oldest cultures and communities. Raw Spirit is about re-connecting with ourselves, with each other and with nature. It is about unleashing the energy that is within each of us.

Russell James personally selected super model Behati Prinsloo as the first brand ambassador for Raw Spirit. As long-time collaborators, James photographed Prinsloo for the Raw Spirit campaign on the lands of the Seminole Tribe of Florida, a location that has become a special to both the photographer and muse.

'Behati is so perfect for Raw Spirit,' James said, 'She has this authenticity and amazing natural energy. It's really as if we've brought Raw Spirit to life in human form.'

Prinsloo, who is the face of Raw Spirit as well as brand ambassador, stated, 'I love the philosophy behind Raw Spirit. I am a real advocate for giving back. For me, the phrase 'raw spirit' means nature, stripped back and ethereal. This is Mother Nature at her best.'

Collaboration is at the heart of James' philosophy and he has enlisted his large network of the top business and creative minds to help further his mission to create 'meaningful luxury' - culturally inspired products. Raw Spirit is an ode to nature, and hopes to further consumers’ understanding and appreciation for threatened cultures through its aromatic and earthy scents. 

BIJOU VERT (GREEN JEWEL)
Fresh fragrance with sensual depth
Inspired by Haiti, the Caribbean isle once known as the 'Jewel of the Antilles'. This scent invokes the cool of a summer morning, but hints at the heat that is about to come.
A timeless unisex fragrance featuring premium Haitian vetiver, grapefruit, mandarin, geranium, lotus flower, black pepper, patchouli and Cedarwood.
Available at House of Fraser, Harvey Nicolas Dubai and Coming soon to Areej Stores 

Price: 
AED 395 (For 30 Ml)
AED 750(For 100 Ml)
Unisex

CITADELLE
Clean, refreshing fragrance
Inspired by the Citadelle Laferrière, the awe-inspiring mountaintop fortress in northern Haiti, Citadelle symbolizes strength and celebrates the spirit of the Haitian people.
A modern interpretation of a classic vetiver fragrance, blending premium Haitian vetiver, marigold, pear, bergamot, lemon, cinnamon, nutmeg, amber wood, musk and Cedarwood.
Available at House of Fraser, Harvey Nicolas Dubai and Coming soon to Areej Stores 

Price: 
AED 395 (For 30 Ml)
AED 750(For 100 Ml)
Unisex

DESERT BLUSH
Warm, sophisticated, floral scent
Inspired by the Western Australian desert at sunset, just before darkness falls. The harsh light of the daylight softens, turning the red soil into a deep pink. The land seems to exhale, filling the air with a sensual, dry, and sweet aroma.
A heady scent featuring wild-harvested Australian sandalwood and a hint of the intoxicating floral note of Australian Boronia.
Available at House of Fraser, Harvey Nicolas Dubai and Coming soon to Areej Stores 

Price: 
AED 395 (For 30 Ml)
AED 750(For 100 Ml)
Unisex

WILD FIRE
Dry, woody, sensual scent
Inspired by the intoxicating scent of the Western Australian outback in the intense heat of summer. The dry air tingles as wild fires threaten.
A seductive dry, woody scent which blends premium wild-harvested Australian sandalwood with creamy amber and floral notes of ylang ylang, jasmine petals, Cedarwood and musk.
Available at House of Fraser, Harvey Nicolas Dubai and Coming soon to Areej Stores 

Price: 
AED 395 (For 30 Ml)
AED 750(For 100 Ml)
Unisex

WINTER OAK
Smooth, creamy, warming scent
Inspired by walking the oak-lined trails of the Chumash Lands of California on cool winter mornings, when crushed oak leaves and twigs release their rich scent.
A decadent fragrance with smooth, creamy notes of aged American oak and layers of suede, saffron, premium Haitian vetiver and musk.
Available at House of Fraser, Harvey Nicolas Dubai and Coming soon to Areej Stores 

Price: 
AED 395 (For 30 Ml)
AED 750(For 100 Ml)
Unisex

ABOUT RAW SPIRIT:
Raw Spirit is the continuation of an incredible journey that began with the collaborative art project, Nomad Two Worlds, taking the team all over the world, from the Australian outback, to the mountains of Haiti, to the Florida Everglades. It is a fragrance brand born out of experiencing the unique spirit of some of the most exotic and remote cultures around the world and finding unique natural ingredients that can be harvested sustainably, creating economic benefits for these communities. Raw Spirit is about re-connecting with ourselves, with each other, and with nature. It is about unleashing the energy that is within each of us. Unlock the Raw Spirit.

ABOUT BEHATI PRINSLOO:
Behati Prinsloo is a Namibian model and personality. She was discovered at the age of 16 rose to model stardom in 2008 when she became the face of the Victoria's Secret brand, Pink. She became a Victoria's Secret Angel in 2009. Behati has walked in fashion shows for Chanel, Prada, Louis Vuitton, Zac Posen and MaxMara. She has graced magazine covers from Vogue to V, Elle to GQ. Her campaigns include Victoria's Secret, Chanel, H&M, Hugo

ABOUT NOMAD TWO WORLDS:
Founded by international photographer Russell James, Nomad Two Worlds is a commercial collaboration of highly successful business and creative people who share a common conviction: that a socially conscious business model plays a vital role bridging the gap between philanthropic and commercial endeavours. Nomad Two Worlds has brought together an impressive team of principals and business advisors who are all leaders in their fields of brand building, marketing, luxury goods, fashion and entertainment. Its endeavours have been supported by a host of international celebrities and business leaders, including President Bill Clinton, Sir Richard Branson, Donna Karan, Hugh Jackman and The Black Eyed Peas.
Boss, Kurt Geiger, Marc by Marc Jacobs, Tommy Hilfiger, Gap, DKNY Jeans and more.

ABOUT OBS Lifestyle: 
OBS Lifestyle is part of the OBS group which continues to be a family owned business dedicated to the nurturing and development of uniquely high quality and contemporary brands through selected distribution channels.
At OBS we have a boutique approach to the way we operate and the close relationship we develop with the brands we partner with. Our business is divided into 3 key areas, Food and Beverages, Fashion and Accessories and our beauty division.

We have commercial relationships with the very best Local and International retailers such as Harvey Nichols, Bloomingdales, Galleries Lafayette, Paris Gallery, Atelier and House Of Fraser etc. Our Team operates across the MENA region as well as separate operations in the UK.