Paris, January 24th 2016:  Starting in January 2016, Paco Rabanne will be setting forth its growth strategy initiated by the arrival in 2013 of Julien Dossena at the helm of the brand’s Artistic Direction. The tandem, formed by Julien Dossena, Artistic Director, and Anouck Duranteau- Loeper, General Manager, has decided on a multi-channel development in which retail, wholesale and digital are integrated and launched simultaneously.

On January 20th, 2016, the House will open its first boutique since 14 years, while relaunching its internet site that also includes an e-commerce totally in harmony with its point of sale. The internet site will offer the possibility of creating a link with the main wholesale clients such as Barneys. This multi-channel commercial vision will showcase a multi-faceted product offer developed at the same time for ready-to-wear, leather goods and accessories.

The boutique, located 12 rue Cambon in the 1st arrondissement of Paris, was conceived by Julien Dossena and Belgian architects Kersten Geers & David Van Severen. The place is organized around two spaces (major spatial elements): the «System» in aluminum delimits two main rooms and the entirely lacquered « space of transition (Loos)» is inspired by the non-ornamental architecture of Adolf Loos.
The «System» features a modulable wall that brings to mind the experimentations of
 
M. Paco Rabanne: perforated aluminum mural elements contrast with floors featuring an intricate pattern of leather lozenges. The space created is intimate, while remaining accessible, oscillating between being totally opened yet closed. As wished by M. Paco Rabanne, it is resolutely modern without falling in the trap of futurism. The Perfume of the boutique was developed by Dominique Ropion whose «intention was to create an echo to the creations of Julien Dossena, in order to penetrate the invisible sphere of the Paco Rabanne olfactive identity by daring an audacious leather-metal signature.»

The new pacorabanne.com site will also be launched on January 20th, with the addition of a fashion e-commerce for Europe, a link with Barneys for North America and a partnership with Farfetch covering the rest of the world. The site has a multi- channel vocation, since the product offer is exactly the same on line and in the Parisian boutique. A certain number of premium services will be available directly on the site : pieces will be presented in 360° ghost rotation in order to only showcase the essential: the product. Click and collect services will be available, as well as the possibility of making appointments for fittings in the boutique with advice from the sales staff, pre- order or 24h delivery in Paris…
 
A new visual identity was designed to reinterpret the historical logotype and to create a new monogram and bespoke typeface. Furthermore, Paco Rabanne is launching its first fashion campaign to announce this double opening, shot by the duo of photographers Scheltens & Abbenes.