London – 26th January 2016. La Perla is pleased to announce the appointment of Pedro Lourenço as Creative Director.  The Brazilian designer will offer his first La Perla collection for the Fall/Winter 2016 season. 

Young, focused and with a fiercely contemporary sense of style, Pedro Lourenço is known for the timeless elegance and architectural precision of his creations, which are based on a sincere appreciation of traditional dressmaking. His taste for craft and modern sense of femininity are a perfect match for La Perla.

Pedro Lourenço will be responsible for the lines of lingerie, sleepwear, beachwear, loungewear, accessories, menswear as well as the Atelier collection, the most exclusive expression of the La Perla style. Lourenço will lead the company’s design team in building a global lifestyle proposition based on the Extended Intimacy concept.

“I have always admired La Perla” - says Pedro Lourenço - “I am fascinated by the early days of the brand: a small atelier focusing on corsetry made to the highest standards and designed to enhance the beauty of women. The founder, Ada Masotti, a visionary woman, was aware of the fact that fashion was constantly being revolutionized and lingerie had to change with it. In her universe, modernity walked hand-in-hand with femininity and functionality did not preclude creativity. She changed the way the world thinks of lingerie. I am amazed by the philosophy she created and I want to bring it back today.”

'The talent, style and creative maturity of Pedro Lourenço are the reasons of our choice” - says La Perla Chairman Silvio Scaglia - “His approach and style relate to our founding values and reflect the path overtaken by the brand in the last two years. The sartorial excellence and sensibility for the female body combined with a quest for innovation are pillars of La Perla and match the skills and talent of this young designer. La Perla, together with Pedro Lourenço, will blur the boundaries between lingerie, beachwear and outerwear, extending its natural focus on sensuality, elegance and preciousness'. 
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Pedro Lourenço was born to fashion designer parents and launched his own label at the surprising age of 15. In March 2010, his women's ready to wear collection was presented for the first time at the Paris Fashion Week, to great reviews.