What if Valentine’s Day were a Promesse?

Because there are always so many reasons to celebrate happy people, Baume & Mercier pays tribute to all lovers, dreamers, originals, wallflowers and idealists. Rejoicing in love, remembering that you are someone who loves and is loved – is there any more worthy cause to dedicate ourselves to?

A Promesse tells the story of a connection born of the deepest love. It stands witness to the commitments we make and the future happiness we strive to attain. More than anything, a Promesse means forever reaching out for our desires! With the Promesse watch, Baume & Mercier gives lovers a magical stage upon which they can shape their dreams day after day.

Baume & Mercier is where one-of-a-kind celebrations happen, and where Valentine’s Day carries a very special resonance. On this occasion, all eyes areturned toward a Promesse of boundless enchantment...

A Valentine’s Day in the life of a Promesse watch

“Here I am in my box, waiting patiently to be discovered. The excitement is almost too much to bear! Before gracing her delicate wrist as her constant companion, I keep a steady lookout for the moment of celebration. Beyond her cool facade, I know she secretly hopes this day will be something different from the others, all but saying it this morning by choosing that red dress... When she left for the office, he discreetly slipped me into his briefcase amongst his urgent files. Though – not to be presumptuous – I know the only thing that really counts today is me!

He came to get me as a surprise after she spotted me in the window while they were taking a stroll one day. I stood out from the others. She just couldn’t take her eyes off me. They entered the shop. She just had to meet me, to try me on… Love at first sight does not even begin to describe it! She said she loved everything about the way I am: refined, stylish, timelessly alluring… Then the saleswoman told her bit about my background, how I am the heir to a watch designed in the 1970s. She explained that I kept its gentle curves, stately independence, and the intertwined oval and circle. I have all the features of a genuine treasure: a modern design and polished steel strap, and a mother-of-pearl dial set with diamonds sparkling brightly in the middle. There are so many reasons I can imagine for the way she immediately noticed me and was filled with a sense of softness, harmony and the radiance of happy days.

And even my very name, Promesse, resonates with the promise of all of their hopes and all that they share. What’s more, he thought of the perfect final touch of pure refinement: engraving their initials. So yes –tonight I know we will dine, dance, laugh and celebrate! Amidst the flowers and the sweet nothings whispered in her ear, I will be there... ready to become a part of her life. A Promesse, yes, to make every moment a celebration.”