A revolutionary paint fortified with Formaldehyde Conversion Technology

Dubai, 31 January 2016: Caparol Paints introduced a new addition to the Capacare range of products – CapaCare Airpurify. It is a revolutionary product of paint fortified with Formaldehyde Conversion Technology (FCT).

Formaldehyde is a naturally occurring organic compound and causing the highest concern while assessing indoor air quality. Most commonly found in paints, household products, adhesives and many others, inhaling high level of this chemical can lead to ill effects in children, adults and pets. The number of sources of Formaldehyde, within the indoor environment, is what makes the issue even more serious and defining. Formaldehyde is a known carcinogen, the exposure to which can lead to difficulties in breathing, eye redness, skin irritation and potential fatalities in the long run.

Companies and industries today are looking for alternatives for Formaldehyde or reducing the use of this chemical. “Indoor Air Quality is a growing concern in today’s world. We at Caparol have developed a breakthrough technology that converts harmful formaldehyde emissions into harmless water vapour that is safe to breath. Our research team is constantly working to find health and environmentally friendly products that are safe to use but not comprising on quality”, said Mowaffaq Balish, Head of Sales & Marketing, Caparol Paints L.L.C.

CapaCare AirPurify is a revolutionary paint fortified with Formaldehyde Conversion Technology. This breakthrough product redefines the standards of indoor living. This product has significant long-term health benefits as it reduces the Formaldehyde concentration in the air and thereby greatly improves air quality over time. Thanks to a special formula, Formaldehyde in the air is reduced by up to 68% within the first 24 hours after application. The CapaCare AirPurify is an innovative product that can be used for any painting needs and at the same time improving the quality of the air – making it toxin free and safe to breath.

All CapaCare products including AirPurify are VOC free, high quality and water based – proving to be the best paints for all painting needs. Customers can choose from a variety of colours that are long lasting, washable, safe for children and pets, and odourless – an ideal solution for any family.

Caparol Paints aims to create the perfect living environment for every customer, a place where one can rejuvenate and feel safe and comfortable. When creating its products, Caparol Paints ensures that each product is safe to use and environmentally friendly as well. The CapaCare range of products are available through select Caparol Paints dealers.