Dubai, 31 January, 2016 – REDTAG pays homage to California Style, with a Spring Summer Collection full of floaty bohemian fabrics and loose-fit silhouettes, bold and bright sunshine colours, fun references to the Golden State as well as functionally fashionable layering pieces for the whole family.

Embrace the season’s carefree yet classy trend while staying both practical and comfortable at the region’s value fashion and home lifestyle brand REDTAG, with a range of key pieces across its women’s, men’s and children’s collections.

West Coast vibes are characterised by a low key, but impeccably polished outfit paired with simply chic accessories and classic footwear giving an effortless, breezy look.  For women, team floral palazzo pants, or pleated culottes, with a boho gypsy top with cool embroidery detail or a bright orange sleeveless shirt. 

Finish the look with on-trend slip on trainers with a unique silver metallic twist or add a touch of animal print with ankle tied sandals – a California girl’s wardrobe staple. Accessorise with round framed, pink tinted sunglasses which feature cute palm trees and a structured tote with gold detailing to perfectly compliment the loose fit of your clothes.  

For a Cali-cool evening look, pair a floral maxi dress with neutral ankle strap heels.  Finish with gold coloured statement jewellery and a bright envelope clutch for a sophisticated edge. Beat the chill by clashing your floral prints with a striped cropped jacket, casually draped over your shoulders. 

Dress your man to match, with REDTAG’s sporty, relaxed men’s collection, inspired by the most stylish Californian casualwear. Throw on a pair of turn-up jean shorts or cropped chinos, layer a checked shirt with the sleeves rolled up over a slogan tee and be ready to soak up the last of the spring weather. Tie the outfit together with some classic accessories, including a stylish cap with leather look detail, shoulder bag and sneakers.

Offering acid wash denim, slogan t-shirts and floral prints, floaty dresses and jumpsuits, REDTAG’s children collection captures the essence of the trend, completing a stylish family style.

The REDTAG Spring Summer collection is available at REDTAG stores in Saudi Arabia, UAE, Bahrain, Oman, Kuwait, Egypt, Iraq, Nigeria, Tunisia, Uzbekistan, Yemen and Qatar.