Global performance brand brings international expansion efforts to the Middle East region with its game-changing apparel, footwear and equipment 

Dubai, UAE (February 10, 2016) – Under Armour (NYSE:UA) has officially opened the doors to its first-ever specialty retail store in Dubai at the City Centre Mirdif shopping mall. With a focus on cutting-edge products and design, the global performance brand’s latest expansion into the Middle East region defines its vision of empowering athletes everywhere. 

Featuring men's, women's and youth apparel, footwear and equipment, Under Armour’s newest store will offer the brand's latest innovations across various product categories, including training, running, basketball, golf, studio and youth, all designed to make athletes look, feel and perform at their best. 

Juraj Stiksa, CEO of Athlocity, Under Armour Middle East, said: “As the brand continues its global expansion, we are excited to open Dubai’s first Under Armour Brand House and offer a unique shopping experience that resonates with consumers in the Middle East. Under Armour is just getting started in the Middle East, and we look forward to empowering the UAE’s athletes with the most innovative apparel, footwear and equipment.”

Dubai’s first stand-alone Under Armour store features nearly 500 square meters of interactive retail space and delivers a fully immersive brand experience. The brand first entered the market last year with a store in Abu Dhabi’s Yas Mall, followed with distribution in leading UAE retailers such as Go Sport and Sun & Sand Sports.

Elite athletes competing on the world’s biggest stages perform in Under Armour footwear and apparel, including world number one golfer Jordan Spieth, world champion swimmer Michael Phelps, NBA All-Star Stephen Curry and two-time tennis Grand Slam champion Andy Murray. 

The new Under Armour store at City Centre Mirdif will be open daily from 10am to 10pm.