Dubai, UAE, February 11, 2016:  Superga for Weekend Max Mara is the new co-branding operation for the Spring Summer 2016 season that brings a new twist to an absolute Italian classic, the Superga sneakers: created in 1925 the canvas shoe with a vulcanized rubber sole has been customized with the fabrics and patterns of the
Max Mara Weekend collection.

Available in two versions – ecru colour or with maxi navy stripes the Superga sneakers for Weekend Max Mara are characterised by exclusive details such
as the brand’s butterfly symbol. They come with two sets of shoelaces, custom box and shoe bag.

On sale starting March 2016 in all Superga and Weekend Max Mara flagship stores