The Italian leader will now distribute licensed and house brands like Chopard, Escada, Police, Nina Ricci, Trussardi, Zadig & Voltaire eyewear and others to major retailers within the region

Dubai, UAE, February 13, 2016:   Renowned luxury Italian Eyewear distributor, De Rigo Vision, is pleased to announce its debut into the Middle Eastern Market. As an added effort to increase its business reach the company has set its base in the region’s retail capital, UAE; a strategic settlement following the company’s alliance with long-time vendors Yateem Optical Group and Hassan’s Group, whose wholesale business will converge through the distributors.

Following its entry into the Gulf region, the De Rigo Vision partners will henceforth control distribution networks for over 150 optical outlets, overlooked by two new headquarters in the UAE’s Fashion hub Dubai, which together with a thousand independent stores, already served, will enable them to increase the visibility of De Rigo brands in the Middle Eastern region at large. 

Moreover, the Newco will also manage the marketing of the Group’s optical and sun collections in the United Arab Emirates, Kuwait, Oman, Qatar, Bahrain and Saudi Arabia, Iraq, as well as Jordan and Syria. Additionally, as part of the international expansion strategy of De Rigo Vision S.p.A., the Group has also established the new branch De Rigo Vision D.A.CH., with offices in Frankfurt, which will expand and strengthen the Group's presence in Germany.

Commenting on the Middle Eastern expansion, CEO of De Rigo Vision S.p.A. Michele Aracri said, 'The Group's widespread presence across the Middle East market has always been one of its primary goals. By launching our brand into the region, we will be able to manage, even more effectively than before, the potential for growth of our diversified portfolio of brands. We are pleased to see this become a reality and are really looking forward to this venture.'

M.S. Reddy, Managing Director at De Rigo Vision Middle East also commented on the expansion, “De Rigo Vision will enjoy the benefits of a lucrative demand for eyewear in this region. It will also allow us to increase our capabilities in key areas that align with our current and future growth plans. The team is excited to take on a new challenge to continue building onto the success that the brand has previously accomplished.”

Having set the Group's headquarters in the UAE, De Rigo Vision aims to take care of all business issues by relying on its extended sales network; the company has the ambitious objective of becoming the privileged, paramount, interlocutor of every local optician.