Dubai, UAE, February 15, 2016:  London based Fashion brand Lipsy (Lipsy.com) has unveiled global pop sensation, Ariana Grande, as its new face for 2016 launching with a 20+ piece Ariana Grande for Lipsy Collection for Spring 2016 with a 2nd follow-up Collection for Summer 2016. 

The 22 year-old actress turned singer shot to fame in 2013 and has since become one of the most coveted females in pop. Grande has a combined social media reach across her official accounts of over 115 million fans, as well as being one of the top 10 most followed Instagram users in the world. This is her first fashion collaboration. 

With numerous top 10 singles and two number one albums, both of which debuted atop the Billboard 200 chart, the Pop Princess will be putting her extremely talented and fabulously stylish hand forward. Joining forces with Lipsy, the UK’s renowned female fashion brand, Grande and Lipsy have created a show-stopping Spring fashion range which debuts in March 2016 and then follows-up with a stylish high Summer range which launches in May 2016 when Grande will be visiting the UK.

Grande’s undeniable vocal talent and success has been recognised internationally winning an array of industry awards including New Artist of the Year at the 2013 American Music Awards, Music Business Association's Breakthrough Artist of the Year, 'Best Song' and 'Best Female' at the 2014 MTV Europe Music Awards and most recently Best Female Pop/Rock Artist as the 2015 American Music Awards. Grande also has two Grammy Award nominations. 
In addition to being musically acclaimed, the star has also been recognised for her unique fashion kudos, gracing the front covers of some of the world’s glossiest fashion magazines including; Marie Claire, InStyle and Cosmopolitan. 

ABOUT THE COLLECTION: This range will offer a new dynamic and directional route of strong fashion silhouettes, on-trend must-haves and wardrobe staples, for those who want to make a real fashion statement.  “It’s so great getting to collaborate with Lipsy to do something special for my fans. The line is youthful, affordable and I know my fans will love it” says Grande. The collection is fun, flirty and iconic. Prices start from £35 for dresses and skirts and £32 for tops. The fashion range can be distinguished by the three unique looks on offer, which include a strong daywear story, the perfect prom collection and a head-turning party offering. All of which is perfectly complemented by Grande’s 30+ Lipsy jewellery range.

The daywear story has a strong retro ‘Riviera’ feel, a consistent theme throughout.  Tying the range together is Grande’s signature “fit and flare” look which is seen on statement day dresses and co-ord bralet and skirt sets, all of which pay homage to the Grande silhouette. The colour palette remains faithful to the perennial monochrome trend; playing with decorative designs to give black and white a fresh and contemporary makeover, as well as white-on-white styling with stripes and colour blocking. The femininity is emphasised with an injection of colour by way of romantic floral prints on fit and flare shapes ensuring the collection remains soft yet modern. Felled hems and double layer chiffon skirts create a more youthful feel. Fabrications include the key lace trends of SS16 including geometric and dry-handle crochet lace. Key pieces can be styled with the cropped biker jacket that sits as the perfect addition to this range.  

The prom story is fun, girly and glamorous with the timeless prom being elevated with a refreshingly new approach. This is an iconic prom line with the skater shape making a comeback in a big way. The colour palette is predominantly monochrome with silver and pale nudes for a frosted look, with a focus on fabric interest including thick structured satins, lace, embroidered organza and metallic touches. For the perfect prom dress you needn’t look any further. 

The party story includes an array of dresses for a captivating head turning moment. The cold shoulder trend which was a big-hitter amongst fashion bloggers and the catwalks has been included in a variety of dresses for a subtly sexy look. While shoulders are having a peek-a-boo moment, this range doesn’t forego the opportunity to reveal the waist achieved through small cut-outs in just the right places. Full length zips, attention grabbing necklines, bralets and off-the-shoulder bardots complete the ultimate party wardrobe. The colour palette includes vamped up monochrome, fiery reds set back with soft mink up-to-date tones showcased in textures ribs and solid and sheer striped fabrications.

Sitting alongside the debut collection is the 30+ jewellery range that compliments the clothing effortlessly. Grande has created a feminine and delicate range which captures her charm, creativity and playful spirit. Designs are inspired by the styling that Grande loves such as heart charms with a contemporary vibe and her signature choker. Styles introduce crystal pave and frosted finishes bringing understated glamour to the collection. The range brings classic styles mixed with a sleek chic vibe for an affordable luxe look with prices starting from £6.

This may just be Lipsy’s most exciting collaboration to date. The debut of Ariana Grande for Lipsy Collection Launching in March 2016 will be sold in Lipsy stores worldwide, Lipsy.com, Next.co.uk and all Next international websites and exclusive Lipsy wholesale accounts.