Dubai, UAE, February 24, 2016:  Renowned Swiss watchmakers, Baume & Mercier, returned for a consecutive year to the distinguished Doha Jewellery and Watches exhibition (DJWE) that took place between the 23rd and 27th of February. Held at the new Doha Exhibition and Convention Centre (DECC), the DJWE is well established as a notable event on the regional calendar deluxe and is one of the most exclusive in the world for high net worth individuals to learn about and buy fine jewellery and unique watches, gemstones, and diamonds all represented by more than 500 renowned brands. This year, Baume & Mercier’s Classima collection was its highlight at the exhibition. Baume & Mercier celebrates tomorrow’s talents through the Classima collection. This collection invites the up-and-coming generation to take on new challenges and proudly accompanies it on the road to success.

Naturally sought after by young people in quest of a promising future, the Classima collection is associated with the first academic or professional successes. Its affordable luxury puts it in an ideal position to bear witness to their numerous natural ambitions. The new generation is driven by positive values, together with optimism and a will to conquer and excel. It is in keeping with this dynamic that the Baume & Mercier Studio Design has redesigned the iconic range. The Classima collection with its’ more contemporary lines firmly embraces the future. It carries within it a sense of strength and challenges, determination and elegance, accomplishment and satisfaction. From a precious timepiece, this attractive model has been transformed into a piece to crown a success.

Ready to reach new heights, available in steel or two-tone versions, the Classima Men’s version comes in a new 40 mm case size that is more stylish than ever, fitted with a sapphire crystal case back on all self-winding models. And because women also want to take control of their future with a blend of charm and elegance, the Classima range offers them new dedicated 36.5 mm-diameter mechanical self-winding or quartz models graced with a fine sunray guilloché decor. Several exceptional references feature diamond-set dials sparkle with unmistakable femininity. Committed to marking life’ special moments, the Maison extends an invitation to have a personal message engraved on the back of the Classima watches.