Next Generation smartphones couple sleek design with powerful performance including advanced camera features, water resistance, and external memory

Dubai, United Arab Emirates, 2 March 2016 – Samsung Electronics Co. Ltd launched the newest additions to the Galaxy family of products, Samsung Galaxy S7 and Galaxy S7 edge to consumers in the UAE at the Ritz-Carlton earlier today. Created for today's consumer lifestyle, Galaxy S7 and Galaxy S7 edge lead the industry with a refined design, more advanced camera, streamlined software functionality and unparalleled connectivity to a galaxy of products, services, and experiences.

“The Galaxy S7 and Galaxy S7 edge are very bold representations of our commitment to the hundreds of millions of people around the world who love our products and inspire our work. Class-leading camera technology, a longer -lasting battery, cutting edge processors and optimization for gaming are just some features will make these the most innovative smartphones you’ve ever owned,” said Tarek Sabbagh, Head of IT and Mobile Division at Samsung Gulf Electronics.

Advanced Camera: High Quality Images No Matter the Time of Day or Location

Galaxy S7 and Galaxy S7 edge introduce the first Dual Pixel camera on a smartphone, delivering brighter and sharper images, even in low light. Thanks to the revolutionary Dual Pixel technology, brighter lens with wider aperture, and bigger pixel, the camera has a faster shutter speed and a more accurate autofocus even in low-light conditions. Motion Panorama, a new camera mode, brings movement to traditional panoramic photos, giving the user a completely immersive visual experience.
 
Refined Design and Function

The 5.1-inch Galaxy S7 and 5.5-inch Galaxy S7 edge are constructed with 3D glass and metal – all in a sleek design with durability and ergonomic curves for a comfortable grip. From work to play, the device’s new Always-On Display, gives users a simplified, zero touch experience where they don’t need to worry about missing a call or important notification.

Without compromising design, Galaxy S7 and Galaxy S7 edge both have increased utility with IP68 water and dust resistance. Edge UX, the advanced edge experience available on Galaxy S7 edge, provides convenience and increased efficiency by creating easy shortcuts to users’ most loved functions such as email, selfie mode, panorama mode or third party applications.

Enhanced Performance: From Charging to Gaming

Galaxy S7 and Galaxy S7 edge deliver fast wired and wireless charging technology. Additionally, the hybrid SIM card tray allows users to insert a microSD card for up to 200GB of additional storage and in some select countries, the tray can be used with a dual SIM card.

Samsung also made significant hardware and software updates to optimize gaming performance on Galaxy S7 and Galaxy S7 edge. The powerful processer and bigger battery capacity ensure longer playing time, and the internal cooling system keeps the device from overheating. Game Launcher, a new add-on for gamers, allows users to manage battery consumption and minimize notifications. Additionally, users can record their gaming experience or share their screen to play with others. Paired with Galaxy S7 and Galaxy S7 edge, Vulkan API gives users the ability to play high-performance graphic games with lower battery consumption.

The Galaxy Experience

Samsung Gulf Electronics has also announced the launch of the Galaxy Entertainer application in conjunction with the launch of the flagship Galaxy S7 and S7 edge smartphones. The partnership with the Entertainer maximizes the user experience for consumers in the Gulf region, by offering more than 1,000 ‘buy 1 get 1 free’ offers that provides unparalleled access to several global hotspots including restaurants, cafes, premium spas, leisure attractions, golf courses, luxury hotels and much more. The combined value of the benefits (inclusive of international locations) is estimated to be over AED 390,000 worth of savings.

Samsung continues to push the boundaries of hardware, software and services to create devices that are designed to improve how consumers connect, share, organize and get more out of life. The company is redefining what is possible, beyond the limits of today’s technology, by introducing a constellation of seamless mobile experiences.

Whether it’s the seamless connection between Galaxy S7 and Galaxy S7 edge and the new Gear S2 Classic and Sport to monitor fitness, or connecting with Gear VR to “travel” the world – Samsung redefines what’s possible for the mobile experience and beyond.

The Galaxy S7 and Galaxy S7 edge will be available at all major retailers in the UAE starting March 12th. The recommended retail price for Galaxy S7 is AED 2,499, with the Galaxy S7 edge available at AED 2,799.