On February 23rd 2016, Purificacion Garcia announced the arrival of its first boutique in the United Arab Emirates at Mirdif City Center, with a memorable and chic event. Mrs. Purificacion Garcia, whom the brand is named after, arrived all the way from Spain to meet top socialites, media and other glamorous invitees. The spacious, fashionable new location is where guests got to discover the Spring Summer 16 collection of men and women’s ready-to-wear, hand bags and accessories. Guests took the special opportunity to get to know the designer personally, and learn about her inspiration behind the latest collection. A styling session was also held for top bloggers and influencers, where they happily received fashion advice directly from Mrs. Garcia.

Purificacion Garcia aims to bring her personal vision of fashion to the Middle East market; a vision which represents a universal language that is capable of adapting to everyday needs. A woman who looks for comfort without sacrificing style; a woman who understands trends and loves design but whose image is not dependent upon the dictates of fashion; a woman who knows how to make the most of her wardrobe in which can always be found exquisite essentials combined with special styles or fabrics. With a boutique already open in the Kingdom Of Saudi Arabia, it is an exciting time for the brands expansion in region.