Dubai, UAE – Big Boys Toys is the world’s premier luxury lifestyle event, featuring the most unique and luxurious products and services from an amazing line up of the world’s cutting edge companies 

The 7th edition will take place from the 23rd to the 26thof November 2016 at the Abu Dhabi National Exhibition Center (ADNEC).

The exhibition is unique in featuring products from 10 different categories.  This year’s unique exhibits include Solien that will be showcasing its IMSIM, a race simulator with 3 degrees of freedom which incorporates an innovative drift motion.  It stimulates maximum user senses and has an interface with virtual reality systems in order to transport the user into the cockpit.  Visitors will also have the opportunity to view the award winning SC3 Adventure motorcycle by Carducci Dual Sport.  This American V-Twin Dual Sport is an exhilarating and eye-catching custom motorcycle based on the iconic Sportster® motor.  It has been meticulously designed for both off-road and on-road performance.

In addition to exhibitors displaying hundreds of the world’s most unique products, Big Boys Toys brings visitors exciting interactive experiences such as archery, simulators, interactive war field and shooting. 

This year, Shell - the world’s leading lubricants company - presents the Supercar Test Drive Pit which is expected to double in size with more than 50 of the world’s most powerful cars.

Commenting on the exhibition, Biju Jayaraaj, Chief Executive Officer of Artaaj, said: “Big Boys Toys is the world’s largest Luxury Innovations and Technology Expo.  Last year was the a nationwide celebration of innovation for everyone in the UAE in line with the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai.  Big Boys Toys actively aligned itself with the initiative by bringing under one roof more than 200 of the latest innovations from around the world. The 2016 edition will continue where we left off with the world’s breakthroughs in innovation, technology and luxury. “

The 2015th edition brought some of the most exclusive creations including the Epique GT1 which is built with a mixture of traditional craftsmanship and the most advanced technologies available today and Valorado, that presented a 10 million dollar audio system made of 60 kgs of solid gold giving the owner exclusive bragging rights of possessing the only one of its kind in the world.