Dubai, UAE, March 17, 2016
 
What was long suspected has finally been proven…The power of scent unconsciously influences our behaviour. Unique scent molecules trigger attractions and impulses in their wakes. Initio honors this supernatural yet scientific dimension of fragrance by infusing its creations with a mysterious power.
 
Years of research by top scientists working side by side with master perfumers (Alberto Morillas) have led to the creation of perfumes with a strong emotional power, to amplify your magnetism and power of attraction
 
Initio, 2 ranges, 1 universe:
The Absolutes, 4 creations elaborated from the finest blend of the rarest ingredients renowned for their mystical powers and mysterious virtues.
The Magnetic blends harness the power of pheromones. 3 fragrances composed of molecules whose invisible powers influence behaviour.  When science excels, it becomes an Art!
 
Initio goes further…
Blended together, they become genuine pheromonal amplifiers! Create a powerful aura. Become your own Alchemist and craft your own olfactory signature. Be unique.
Fusing with your skin, Initio perfumes open your horizons to infinite new adventures…
They seize and transform the destiny of the daring

INITIO reveals 7 perfumes with complex formulas

THE ABSOLUTES:
Blessed Baraka
A solar fragrance endowed with a sacred strength to provoke the hand of fate. A captivating blend of Musk, Sandalwood and Amber. An intangible energy surrounds the wearer. Its effect oscillates between pure power and pure addition.

Mystic Experience
A heady and distinguished combination of musk and coffee, this fragrance captivates the senses, unsettling all around you. A fragrance for the initiated on a quest for transcendent experiences.

Divine Attraction
Leather and Vetiver blend beauty, strength and the supernatural within an accord that loves to provoke. The fragrance that feeds fantasies.

Absolute Aphrodisiac
The softness of vanilla, intimately intertwined with the animal potency of musk and castoreum. A powerful fragrance that obsessively reminds you of the other. A truly aphrodisiac essence.
 
The MAGNETIC BLENDS
Magnetic Blend 1
Magnetic, bestial, deeply erotic… All the power of natural ambregris in a molecule with pheromone effects.

Magnetic Blend 7
The sheer mystery of a molecule infused with the pheromone power of animal musk. It fuses with skin, revealing its inner nature. Like fire under ice, its sweet violence builds to a devastating crescendo.
Severely sensual it turns to s….. 

Magnetic Blend 8
A noble, commanding fragrance. Its natural accents amplify the molecule’s pheromonal strength. In a blend of carnal potency and supernatural vibrations, Musk and Frankincense confers a magnetic presence.
 
After our official partnership at the 67th Cannes Film Festival, it is your turn to access this privilege