Held in Dubai, the experience served as a powerful platform to shed light on Olay’s proven anti-ageing Regenerist range, a product line rooted in breakthrough scientific skincare discoveries

Dubai, UAE, April 3, 2016:  Since its founding, Olay has remained unwaveringly dedicated to ushering in an ageless era via revolutionary skincare innovations. As part of its commitment to gaining a deeper understanding of the science behind ageing, the number one skincare brand worldwide has, over the years, continued to invest heavily in Research & Development (R&D) – and, in doing so, has cemented its position at the forefront of skincare discoveries. Today, Olay Regenerist’s upgraded formula – which helps fight the look of skin fatigue, enhance skin’s responsiveness to anti-aging ingredients, and energize skin’s appearance for visibly firmer, younger looking skin that’s full of energy – is a testament to that. 

The product line includes Olay Regenerist Microsculpting Cream, Olay Regenerist Microsculpting Serum, Olay Regenerist Microsculpting Super Cleansing System, and Olay Regenerist CC Cream.

The range’s ultimate goal? To equip women with the skincare solutions that they need to achieve refreshed, radiant skin that looks younger for longer.

In line with this vision, on March 29, the brand hosted its first-ever ‘Best Beautiful for Life Masterclass’ in Dubai – designed to arm beauty industry movers and shakers with in-depth, well-rounded insight into a topic that has long plagued Arab women: the secret to ageless skin. The event, which took place at Capital D Studio, also provided attendees with unprecedented skincare analysis – based on the latest scientific breakthroughs.

Beauty experts had the unique opportunity to absorb knowledge from industry leaders including Olay Global Ambassador Facialist Anastasia Achilleos; Olay Beauty Expert Samira Olfat; Olay Regional Dermatologist Dr. Dina Sabih; and Principal Scientist David Khoo;; 

Attendees were particularly impressed by the findings of Olay’s ground-breaking Multi-Decade and Ethnicity (MDE) study* – revealed by Khoo. The comprehensive analysis highlights biological commonalities among a unique subset of women who look exceptionally younger than their age.

Two key takeaways – that will help determine what’s possible when it comes to cosmetic skincare and looking ageless – were extracted from the study. First, there are similarities among women who have not undergone cosmetic procedures but still appear to be “ageless.” Through advanced bioinformatics analysis of approximately 20,000 genes, Olay identified a unique skin fingerprint among these “exceptional skin agers” comprised of around 2,000 genes. They are responsible for a range of key biochemical pathways, including those involved in cellular energy production, cell junction and adhesion processes, skin and moisture barrier formation, DNA repair and replication, and anti-oxidant production. The MDE study found that although we all have these genes in our skin, how strongly these genes are expressed in the skin is distinct in “exceptional skin agers.” 

“The MDE study provided a wealth of insights that we are leveraging to design better performing products,” said Khoo. “The understanding of “exceptional skin agers” enables us to create next generation products that better delay the onset of visible skin ageing by offering more personalized solutions. The end result? To empower every woman to be exceptionally ageless.”

In totality, the research showcases Olay’s role as a pioneer in skin biology research and skincare innovation. 

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* The MDE study, which was initiated in 2012, marries genotypic and phenotypic science and examines over 300 women in nearly every decade of life from their 20s to their 70s and across ethnicities – so Caucasian, African, Hispanic and Asian. The analysis was led by Dr. Alexa Kimball, Professor of Dermatology, Harvard Medical School/Massachusetts General Hospital, and other leading scientific and analytical research partners in the fields of systems biology, skin biology, and 3D imaging and hormone mapping. Additionally, for the study, and for the first time, Olay entered into a collaboration with 23andMe, the leading personal genetics company, to further understand the genes linked to skin ageing and their biological variability across different ethnicities.