Dubai, UAE, April 11, 2016

Prada’s latest fragrance evolved  from the idea of creating a loop of sensations out of a single signature note wrapped around the body.

Channeling Candy’s addictive nature, the fragrance elevates a distinctive musk scent by  multiplying its presence on the skin.

It’s about obsession and repetition,  just like a favorite song triggers emotion again and again – the more we return to the melody, the stronger its impression becomes.

Blended by Daniela Andrier under the creative direction of  Miuccia Prada, Prada Candy Kiss lingers on the skin like an addictive olfactory tune.

The starting point was the monochord presence of the musk, its signature purity and tenderness leaving their mark all the way from top to base notes.

Evoking the scent of delicate white cotton, the musk encapsulates the wearer in a sensual cloud, infused with uplifting vanilla and orange blossom nuances.

Shot by master photographer  Steven Meisel, the new Prada Candy Kiss campaign captures American model  Lexi Boling as an iconic pop muse with a bold and fascinating gaze.

A series of quirky animated  films starring Lexi Boling as seen by Steven Meisel will be unveiled online for the fragrance launch.
 
Prada Candy Kiss’ packaging design is pure and fresh, illuminated by flashes of pink lips.

The white presentation box features a kiss motif inspired by The iconic Prada lip print.

The bottle glows in white and gold, its lacquered curved bottom beaming vibrant pink tones into the liquid of the fragrance.

Prada Candy Kiss is available in the following sizes: 
50 ml/AED 375 
80 ml/AED 495

Prada Candy Kiss is the latest addition to the Prada Candy fragrance collection, which includes the original Prada Candy EDP, Prada Candy L’Eau and Prada Candy Florale.

Bright, sensual and bold, Prada Candy fragrances are delightfully addictive scents inspired by a new facet of Prada’s femininity, where more is more and excess is everything.