Performance across all markets puts brand in top position in 2015

Dubai, 14 April 2016 - Konica Minolta has finished 2015 on a high with exceptional performance in the key markets of the GCC with an overall market share of 14.3%. The leading brand finished ahead of competition, indicating a growing increase in the brand’s popularity among clients in KSA, Kuwait and Oman. In KSA, Konica Minolta grew from 9.7% in 2014 to 17.2% market share in 2015 for overall sales of A3 Office Multi-Functional printers – the reports are confirmed by independent research agency IDC.

Kazuo Kobayashi (Managing Director) of Konica Minolta said, “We are delighted to report that in addition to robust numbers in KSA, our Kuwait business maintains number one position with 25.9% in 2015, retaining its market leadership position for the second year running. Our long-term commitment to clients and partners is one of the main reasons for this success apart from the outstanding features and performance assurance of our products. Being the top rated brand in the biggest market of the region gives us great confidence going into 2016.”

Ensuring printing services deliver every time, Konica Minolta implements a structured process efficiency system that ensures sustainable growth while meeting customers’ growing needs. Designed around the three pillared approach of Consult, Implement and Manage, Konica Minolta’s Optimised Print Services (OPS) combine consulting, hardware, software implementation and workflow management in order to lower costs. The OPS concept focuses on five essential areas ensuring business advantage across Fleet, Process, Finance, Security and Green management goals. OPS is one of the key reasons for the brand’s superlative performance across the region.

Konica Minolta ended 2015 as the number one brand in Oman. In 2015, the brand captured a robust 17.6% market share as reported by IDC. Kobayashi said, “If we add up sales figures from GCC for Konica Minolta, we gained 14.3%  market share in 2015 compared with 13.0%  in 2014. This is an outstanding outcome for the mono and colour printer market. Clearly Konica Minolta is a brand on the upward march and we aim to take over as a market leader in each of the markets in GCC.”