• FlexStone is a recycled and environmentally friendly artificial stone cladding option.
• Protecting what it values, Smart Konnect will launch six to eight exclusive FlexStone galleries by 2017.

Dubai, UAE, May 10, 2016:  The use of stone in construction and interior design now extends beyond flooring and furniture production. In light of the same, Smart Konnect recently launched FlexStone, an exclusive gallery displaying a unique range of chic, fashionable and eco-friendly artificial stones, murals & floors for interior & exterior application. 

“We are extremely pleased to launch a one-of-its kind gallery for every need of construction business,” said Mr. Dev, Founder & Creator of FlexStone brand. “Following the reports of a New Year’s Eve blaze in the United Arab Emirates, Civil Defense Authorities in the nation have been working on new fire safety regulations for buildings. As such, our cladding options not only provide improved aesthetics, but also meet the UAE safety codes for fire-resistant panels. In addition, the stone cladding solution is an environmentally-friendly, lightweight and weatherproof product. It offers a full suite of practical features, including fast installation, low maintenance and pre-fabrication options that can help buildings to optimize their thermal efficiency to achieve the high standards of modern building regulations,” he added.

Situated at The Binary Tower, Business Bay, FlexStone was launched in the esteemed presence of Bollywood Veteran Mr. Suniel Shetty, also the brand ambassador for FlexStone on May 9th 2016.

Inaugurating the exclusive gallery, Mr. Suniel Shetty mentioned, 'This gallery is one of the most unique building materials outlets in the UAE. The artificial cladding is displayed in such a way that customers can easily visualize their dream of a modern construction. Dedicated galleries as these will not only give customers accessibility to a wide range of options, but also reinforce our presence in the nation.”

FlexStone showcases a striking new range of artificial cladding options that bring texture and color to building facades. A perfect way to create feature walls and clad external structures with contemporary stone styling, the artificial architectural decorative claddings are ideal for wall coverings and exterior application. Available in a range of colors and patterns, the ultra-contemporary stone cladding brings the natural beauty and texture of varied surfaces that become a piece of art in their own right.

The artificial stone cladding is made from reclaimed and recycled sources, including expanded glass segregates, waste bottles and leftover glass materials. Due to the recycled nature of the product, each cladding is distinctive and original, and features variations in tone and color. The colors and finish change according to the light in the room and present a high-end distinctive look and style.

“At Smart Konnect we understand the importance of keeping up to date with the latest technology to contribute to the enhancement of the building processes. As such we are honored to provide architects, designers and engineers with this cutting-edge artificial stone cladding that will meet their growing demands,” said Mr. Sailesh Iyer, CEO of Smart Konnect. 

The Middle East and Dubai in particular, is a key market for building materials as it strives to achieve its bold global ambitions. The run-up to Expo 2020 and the revived confidence in the market will see Smart Konnect launching another six to eight exclusive FlexStone galleries by 2017. “Our sales results in the international market have been in line with our expectations and we remain confident that even in the UAE the one-of-its kind artificial cladding will strengthen our relationship with customers providing them a reliable platform for effective cladding options,” added Mr. Iyer. 

The distinctive artificial stone cladding will be available at an affordable rate for easy use in residential, commercial as well architectural projects.