Twenty-two colours under a ‘velvet-like’ palette is set to trend across the Middle East 

Dubai, UAE, September 10, 2016:   Caparol Paints, a global provider of German paint and coating solutions, has unveiled a new range of painting innovation for the region. The Makhmalia range, is poised to be Caparol’s finest Arabian aesthetic for walls of residential and commercial properties. 

Makhmalia, meaning ‘velvet-like’ in Arabic, is a smooth finish paint that gives a pearlescent effect to a wall. In addition to Caparol Paints’ wide variety of paints and emulsions across the market, the Makhmalia series will further distinguish every home, office, as well as retail and commercial spaces. All spaces can be personalised with a distinctive blend of colours ensures walls have a stunning velvet effect – turning an ordinary wall into an artwork.

With its velvet finish, the Makhmalia series is an all-in-one paint, which is also solvent and plasticizer free. The product comes in 22 colours developed after years of research by Caparol’s technical experts to cater to the aesthetic and climatic needs of Middle Eastern consumers. 

Commenting on the innovative product range, Mr. Mowaffaq Balish, Commercial Director Middle East at Caparol Paints, said, “It is truly an exciting year for Caparol Paints as we are introducing new product innovations that would create rich, aesthetic value for homes, offices as well as various interaction spaces of this part of the world. With Makhmalia, we are addressing the rising demand from interior professionals to create personalised spaces with the region’s unique aesthetical appeal for the modern living and commercial spaces.” 

“This new series is forecasted to drive utilisation across various applications in the coming years, as the market for interior designing is highly driven by the consumers’ need for paint products that do not compromise on look, texture and colour that are environmentally friendly,” he added. 

“The Makhmalia series, a range of acrylic emulsion products, comes to the market with distinctly unique features. The paint gives a touch of silky smoothness and brightness to living space walls, and are made to provide consistently better and longer protection across a wide range of applications,” Mr. Balish further said. 

According to him, the paint also has good ‘wash-ability’, which has been one of the more demanding factors here in this part of the world. “The product range is recommended for interior decorations of surfaces like concrete, plaster, gypsum and wooden surfaces. We have focussed on our pillar strengths, which are consistency, quality and sustainability that can be seen throughout our range of products.”

Caparol Paints has always been at the forefront of innovation with a highly sophisticated research and development department that constantly innovates technologies and manufacturing techniques complementing the local market conditions. 

Caparol Paints has registered a strong growth in the Middle East market. Through its wide range of products, Caparol brings German paint technology while focussing on brining the best appealing colours and paint textures. The brand has also made headway in sustainability by paying attention to quality and the aspects for balancing economic, environmental and quality of life.