‘Fun & Sophisticated’ is the focus for Chic Outlet Shopping® this season as its Collection of Villages become #destinationhappy 

Dubai, UAE, October 5, 2016:  Chic Outlet Shopping® by Value Retail has unveiled its Fall/Winter 2016 campaign featuring a new creative collaboration with legendary photographer Ellen von Unwerth. The high-fashion campaign celebrates the Collection of Villages across Europe and showcases vibrant, standout styles that can be found at the Villages this Fall/Winter. 

The Chic Outlet Shopping® Villages become #destinationhappy for lovers of fashion, travel and luxury shopping experiences this autumn and winter. A series of high-energy and eye-catching shots bring the unique sense of fun at the Villages to life in Ellen von Unwerth’s signature style – edgy, with a playful twist. Ellen’s exclusive stills and short films capture sharply styled individualised looks; paired with awe-inspiring accessories that look straight off of the catwalk, the visuals make for fun-filled autumn looks and seasonal showstoppers for the festive season.  

Desirée Bollier, Chief Executive of Value Retail, comments: “The Fall/Winter campaign signifies an exciting evolution of  the Chic Outlet’s Shopping® creative direction. We aim to create extraordinary and unexpected experiences that amaze our guests; Ellen has captured the essence of our Villages, vibrant shopping destinations with great brands, offering the perfect excuse to indulge in something new.” 

Ellen von Unwerth also comments: “The Villages are a great setting; my shoots are almost like filming a movie, and we had a lot of space for our installations. The models could move freely and playfully. Of course in between shots, we all sneaked out to do a little shopping.”

The Chic Outlet Shopping® Fall/Winter campaign was shot by Ellen von Unwerth at La Vallée Village, just outside of Paris. 

The Chic Outlet Shopping® Villages are home to 1,000 boutiques of world-famous fashion and lifestyle brands – all offering savings of up to 60% on the recommended retail price, all year round. The Collection of 11 Villages across Europe and China are operated by Value Retail, the only company to specialise exclusively in the creation and operation of luxury outlet shopping destinations. The company operates Bicester Village near London and the recently opened Shanghai Village, adjacent to the Shanghai Disney Resort.