Ideal Standard, leading provider of innovative bathroom solutions operating across Europe, Middle East and Africa, has announced the opening of its Design Bathroom Centre in Dubai, the first-of-its-kind in the Middle East and North Africa region, showcasing the latest designs, innovations and complete bathroom solutions.

The new Design Bathroom Centre is a luxury designed establishment of 1000 sq. meters located on Sheikh Zayed Road, at Al Quoz 3, in Dubai. It is a virtual one-stop destination for all bathroom solutions, showcasing all design ranges and complete solutions under the flag brand Ideal Standard; DEA, Tonic II, Ventuno, Connect, Strada, and the newest launches – Connect Air and Tesi complete ranges, as well as the new Ceraflex range of mixers. The full range of Ideal Standard bathroom mixers, counter tops and vessel basins is exhibited.

The Centre also displays Armitage Shanks branded products in individual “rooms” with solutions for different sectors and building types – anti-vandal and commercial products for hospitals, schools, public areas and residential range solutions. Selective products from the American Standard brand are also showcased, with focus on one-piece, two-piece toilets and basins.

The Design Bathroom Centre is the company’s first training and specification Centre in the MENA region with a mandate to host, train and inspire interior designers, consultants and contractors, by presenting and providing complete bathroom solutions for all types of projects and buildings. The Centre is strategically designed using the concept of inspiration areas, along with technical areas of real operating items, illustrating the various aspects of the bathroom products, such as ease of installation and maintenance, water saving aspects, and installation options.

The base floor of the Ideal Standard Design Bathroom Centre, open to public from 10am to 7pm from Sunday through Thursday, will be an interactive zone, where end-consumers can get an insight into their bathroom needs, and an overview of the latest designs and innovations. In other words, they can work with Ideal Standard’s consultants & interior designers to find the right combination of products for them to create and design their perfect bathroom space.

“The growth of Ideal Standard in the last five decades is a testimony of the distinguished world-class bathroom solutions we present to our customers that explains the remarkable success achieved by the Company across Europe, Middle East and Africa. We are privileged to drive our success to the next level in MENA region, by establishing our first Design Bathroom Centre in Dubai where we showcase the most contemporary designs and complete bathroom solutions. The Centre represents a part of the company’s philosophy to offer the highest level of excellence to our customers in terms of innovative products and outstanding service. Through the Design Bathroom Centre, we aim to invest our long journey of experience in presenting ideal bathroom solutions that will exceed the expectations of our customers and business partners.' said Mr. Ahmed Hafez – Chief Executive Officer, Ideal Standard MENA.

Mr. Hafez added: “The Ideal Standard Design Bathroom Centre is only the start of our plans to grow and expand in the MENA region.”

Ideal Standard has made a mark over the last 100 years by providing innovative bathroom solutions across the globe, with its optimal mix of design and functional excellence.