Dubai, UAE, November 16, 2016:  In fall 2016 bebe stores, Inc. (NASDAQ:BEBE) takes a fresh approach to its branding campaign with playful, relatable imagery that embraces authenticity. The campaign, is a narrative following two girlfriends on their weekend escape from the city to a hilltop hideaway, sharing an intimate look at their journey together and their preparations for a fun night out. “The mood is flirty, carefree and natural, accessible while maintaining an aspirational lifestyle feel,” says Naomi Joh, Sr. Creative Director. Reflecting this mood, the fall 2016 collection is grounded in neutrals, abstract animal and dark floral prints, rebellious embellishment and strong, iconic styles featuring sensual details.

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