'Fall under the spell of the sun of Rodeo Drive'
#GiorgioRodeoDrive

Dubai, UAE, November 20, 2016:   The Giorgio Beverly Hills® fragrance has been an icon for women all over the world for over 30 years and continues to pursue its destiny! To celebrate 2016, it is decked out in new attire: an original collector’s edition bottle inspired by the palm trees of Rodeo Drive, the street where it was born. Don't miss this prestigious exclusive edition which goes back to the roots of the Californian brand and takes a glamorous step into the world of contemporary women. 

RODEO DRIVE, THE ORIGINS OF THE GIORGIO BEVERLY HILLS 

The Californian summer is back, and with it, the sunkissed breeze and the shade of the palm trees. In Beverly Hills, home to the stars in Los Angeles, a woman walks in confident and swaying strides. She is already far away, passers-by turn around, bewitched by the sunkissed and luxurious trail she leaves behind. Who is this woman? She wears an iconic fragrance, worn by women who are confident in their femininity, who lead the dance while taking pleasure. Immediately recognizable, the Giorgio Beverly Hills fragrance ® makes its mark. It is imprinted in people's memory. It releases the glamor of Beverly Hills!

It is here, at 273 Avenue Rodeo Drive, on the corner of Dayton Way, that, in 1961, the visionary businessman, Fred Hayman, inaugurated one of the first upscale concept-stores on the West Coast. Its legendary yellow and white striped blinds have become the visual code of the brand. Twenty years later, in 1981, he launched the Giorgio Beverly Hills® fragrance, the symbol of daring, opulence and elegance for women around the world, of all generations. The Giorgio Beverly Hills® touch was born!

To celebrate this timeless glamour of Rodeo Drive and its palm trees, whose shadows are reflected on the tarmac and the buildings, the packaging of the Giorgio Beverly Hills ® fragrance has been revisited in 2016, for an exceptional limited edition.

AN ORIGINAL AND EXCLUSIVE PALM-LEAF DESIGN

For a season, the yellow and white stripes have been eclipsed! For this summer edition of Rodeo Drive, the customer discovers her fragrance in a white box decorated with delicate and elegant palm fronds.

The back of the bottle is decorated with white screen-printed palms, like subtle shadows.

A golden, exclusive charm in the shape of a palm frond, around the faceted golden bottle top, adds a touch of glamor and fantasy to the bottle, originally inspired by a crystal vase.
 
A contemporary, on-trend design that will bound to become a collector's item, like the Giorgio Beverly Hills® Collector’s Bears, which, since 1995, have appealed to fans of the fragrance and collectors...

THE SUNKISSED, GLAMOROUS FRAGRANCE OF THE SEASON

The bottle contains the distinctive and powerful sun-kissed fragrance of Giorgio Beverly Hills®. Gardenia, Jasmine, Orchid, Ylang-ylang and Tuberose as the middle notes, Amber, Vanilla, Cedarwood, Sandalwood , Musk,  Moss and Patchouli as the base notes, Orange Blossom and Bergamot for a fresh and fruity departure in the top notes... The fragrance exudes a powerful and sunny trail. It is imprinted in people's memory. Through the linear construction of its olfactory pyramid, it is one of the longest lasting fragrances on the market. It releases the glamor of Beverly Hills!

GRADUAL UNVEILING OF THE COLLECTOR'S EDITION 

Since 1981, the date of its creation, the Giorgio Beverly Hills ® fragrance has become an icon, synonymous with elegance, glamor and daring. The #GiorgioRodeo Drive hashtag invites women to assert their belonging to the fragrance, like an ode to self-assertive femininity. With Giorgio, #LaVieEnJaune embraces lifestyles.