• Brand Ambassador Nancy to perform live at the grand opening

Dubai-UAE: 20 November, 2016:  Nancy Ajram, Arab icon and three time winner of the World Music Awards, will perform live at Mall of the Emirates (MOE), Dubai, prior to unveiling the all new Home Centre store on Thursday, 8 December, 2016. 

Home Centre’s flagship store at MOE has received a mega makeover to reflect the brand’s vision for the future, meticulously integrating customer feedback as evidenced in a UAE-wide in-depth research conducted by the largest home retailer in the Middle East. The store will set the tone for the All New Home Centre, integrating customer-focused layout and product offerings with interactive digital technology to provide a blended online and in-store customer experience.

Nancy Ajram, brand ambassador of Home Centre, will perform some of her most popular numbers at the Central Atrium in MOE, 6:30pm onwards. Radio jockeys Wael, Heba and Rafat from Al Arabiya FM will host the evening and engage the audience with entertainment and games including a meet and greet opportunity with Nancy Ajram. This will be followed by the official launch of the re-modelled Home Centre store in MOE, and a cake-cutting ceremony in the presence of the star and other dignitaries to mark the gala occasion. 

Nancy Ajram is one of the biggest music icons in the Arab world with several studio albums and chart-topping singles, along with children’s albums to her credit. Known for her philanthropist and humanitarian initiatives, she has represented the Home Centre brand since 2015.