Dubai, UAE, November 26, 2016:   Autumnal face of Street Fashion line is an answer to any city dweller's needs. It's made for those wanting comfortable, effortless and easy-to-wear street style clothes, while remaining trendy and fairly individualistic. Reserved designer team offers a well balanced mix of the casual, the sporty and the elegant.

Woman’s line gently turns from 1970's-inspired esthetics that has dominated the summer fashion looks, into updated cuts, refreshed color palette, and a whole new group of reinvented classics. Main character in this story is the normcore style, which became much more feminine and sexy. Think: fitted jeans shirts, skinny pants, tight dresses and mini skirts, simply anything that's simple, eye-catching, and figure-emphasizing. Ageless classics like black&white stripes, parka coats, knits and black leather also became very important component of the line. Style inspirations include grunge, hippie, urban folk and sporty elegance. Prints that appeared among the line are usually simple and geometrical (grid checks, thin stripes), only sometimes enriched by bold florals pressed on heavy materials. Clothes are practical and comfortable, but simultaneously very chic. You could describe them as “controlled nonchalance” or “carefully studied casual”.What brings a sense of creativity to the designs, is the eccentric accessories (like quilted mini denim purses), and unexpected splashes of bright color (poppy red jackets). Shoot promoting Street Fashion line features most extraordinary elements of the collection. They seem to be effortlessly matched, ending up with a cool casual. Sometimes, in contrary, clothes are mixed more creatively to end up as a cocktail/evening outfit (jersey dresses and layered fur vest outfits for example).

Street Fashion Men opens with a newcoming designer line City Trekking, which has been created to satisfy all active, modern men. In the moody ad campaign we see a guy wandering around the city. Despite being dressed warm and comfy, he basically draws attention because of he's great style. This effortlessly “cool-look-effect” is achieved thanks to some details, perfect selection of fabrics, and interesting mix of inspirations that have been featured in the designing process. Large pockets, utilitarian forms and functionality became designer's priority. Modern and simple color scheme blends harmoniously with the  versatile part of the line, called  Contemporary rider. It features professional motorcycle uniform elements, like eco-leather, rider jackets. Sometimes the clothes only echo the ideas from motorcycle world in the details, finishings, double stitches, quilting, coated textiles. For the winter time there is a great warm Nordic Nomad line among the Street Fashion collection. It's soft colors perfectly parallel the tranquil and romantic scandinavian mood of the clothes. Above it all, Street Fashion line has been packed with surprising, creatively designed garments, that have been made with a great attention put to the detail. There are some interesting checks, prints, versatile silhouettes (from fitted to more baggy). Whole line appears to be rich and colorful, consisting of many different trend lines and inspirations from different worlds. It is a great option for a demanding man.