Dubai, UAE, June 7, 2017:  Women all across the region wait eagerly for the festive Eid period to be able to show off their best beautiful self. Choosing the perfect outfit and make-up is exciting and in today’s ultra-high definition digital world, selfies play a large part in every occasion.

Every detail of our make-up is now captured in ultra-high definition and we need a mascara to match; a mascara that stands up to the zoom, capturing and magnifying every detail of every lash. Max Factor False Lash Epic Mascara is a breakthrough innovation, featuring the new False Lash Epic Brush, designed to create an epic lash fan where no lash is left unseen.

Creating the flawless Eid eyes of course requires the perfect eyeliner. Therefore, Max Factor is now launching five new vibrant shades of the Masterpiece High Precision Liquid Eyeliner, delivering the colour intensity of a liquid liner, with the precision of a pencil in a new range of colors.

Mr. Max Factor pioneered tools and artistry grounded in problem-solutions. In the golden age of cinema, Mr. Max Factor created innovative looks and make up for the silver screen. In 2017, Max Factor introduced an epic make-up innovation for the women of today – a mascara that stands up to the test of ultra-high definition screens and an eyeliner that creates perfection.

Joelle Mardinian, Max Factor’s Regional Creative Director: “Eid is my favourite time of the year when it comes to creating glamorous make-up looks, which are all about the eyes and lashes. The False Lash Epic Mascara really helps to create a perfect lash fan effect, and the brush is perfect for defining and ensuring all lashes are enhanced and beautiful. This can be intensified with an eyeliner, like the new Masterpiece High Precision Liquid Eyeliner. For Eid, I like to construct a fully lined eye with a slight flick because it creates length, and it is so easy to do because of the liner’s precision!”

WHAT MAKES MAX FACTOR’S LATEST MASCARA DIFFERENT?

INSPIRED BY MAKE-UP ARTISTS 
Max Factor launches a brush that does away with the need to use two or more different mascaras to ensure every single lash, from the inner to outer lashes, and all the ones in-between, are coated. The new False Lash Epic Brush plus darkening formula and four different types of bristle is the ultimate pro lash tool, inspired by make-up artists.

THE NEW FALSE LASH EPIC BRUSH WITH ZOOM-ACTION TIP
The Brush Shape
The arched shape of the body of the new False Lash Epic Brush is used to comb and define the lashes, while the flat edge is used to deposit the darkening formula upon application. Each lash reaches the flat and circular sides of different bristles upon application. Step 1: Push the body of the brush deep into the root to capture and magnify every detail of every lash. Then, using both sides of the brush, draw it up through your lashes

The Zoom-Action Tip
The mix of conical and flat-pointing bristles have been designed for sculpting, touch-ups and hard to reach areas and the end of the flat-pointing bristles are designed for additional combing. Step 2: Twist the brush tip towards your eyes and with an up-and-down motion diffuse clumps, volumise and zoom in on tiny lashes.

DARKENING FORMULA

• Higher levels of water than other Max Factor mascaras – allows for increased play time and creativity.
• Low Melting Point Wax – Enables a smooth application.
• High Melting Point Wax – Helps to resist smudging and flaking throughout the day.

WHAT MAKES MAX FACTOR’S LATEST EYELINER DIFFERENT?

• Gloss Polymer - adds natural high shine and gloss to the base.

Masterpiece High Precision Liquid Eyeliner gives the intensity of a liquid eyeliner with the precision of a pencil for easy application. How it works: 

• Paddle Shaped Tip: provides multiple looks in one ‐ thick and dramatic or thin and elegant lines
• Smudge Resistant, Intense Black Velvet Formula:  delivers dark, defined lines to add to the intensity of your eye look 
• New Flow Through System: ensures the intense black formula reaches the tip time after time without drying out

Today, we encourage every woman to #MakeGlamourHappen, using make-up artistry to be more of the woman they are. With Max Factor False Lash Epic Mascara, women can make the most of their lashes, creating a bigger, bolder, epic lash fan and with Max Factor Masterpiece High Precision Liquid Eyeliner, the highly desired eye lined look can easily be perfected.

Max Factor False Lash Epic Mascara is available from June 2017 in Black color only, RRP AED 84. Max Factor Masterpiece High Precision Liquid Eyeliner is available from June 2017 in a total of six colors: Velvet Black, Black Onyx, Chocolate, Charcoal, Azure, Forrest and Sapphire. RRP AED 63.