Olay introduces their first ever collection of eye products, targeting women’s individual skincare concerns, for beautiful, ageless eyes

 

Olay, the World’s Number One Female Facial Skincare Brand1, introduces NEW Olay Eyes; a collection of three targeted eye products, which deliver against women’s key skincare concerns for beautiful, ageless eyes. 

 

Olay recently found that 80% of women have some type of eye concern, with dark circles under the eyes topping the list. Along with dark circles, worries over sagging, puffiness and lines and wrinkles were key concerns, but despite wanting to combat these signs of ageing, women often look to cover rather than treat. Three out of four women look to makeup to cover up their eye concerns, but if eyes are not cared for, they become the first sign of a woman’s age. Olay believes eyes should be cared for, put on display and celebrated rather than covered up.

 

Through recent research, Olay discovered that the eye area ages earlier and faster than other skin on the face, demonstrating an absolute need for women to begin using an eye cream from an early stage. Driven by the additional finding that different eye aging issues require tailored solutions, Olay scientists set out to develop unique technology formulations designed to address the most commonly-cited eye aging concerns. The result is the Olay Eyes collection.

 

Olay Eyes enables women to find the specific product that is right for them. Women can feel confident they are choosing products uniquely designed to treat their skin concerns, allowing them to uncover their eyes and show the world beautiful, refreshed, ageless eyes.

 

“As a brand, Olay is continually working to understand the genuine skincare concerns of women and in turn, finding targeted skincare solutions using Olay’s proven ingredients, to deliver the best results possible. I was shocked by the number of women concerned with their eye area, but not actually taking proactive steps to improve the skin around their eyes. Instead they cover dark circles with makeup or wear dark sunglasses to hide fine lines and wrinkles. What many women might not realise, is the skin around the eyes ages faster than any other area on the face, which means the eye area could appear 20 years older than the rest of the face! With the NEW Olay Eyes Collection, women can now find a targeted solution based on their specific eye concern, allowing women to feel confident and truly ageless.” – Dr. Frauke Neuser, Olay Principal Scientist 

 

With three targeted solutions to choose from, Olay Eyes provides women with tried and trusted Olay ingredients, to deliver beautiful, ageless eyes.

 

The Ultimate Eye Cream has been specifically designed to target dark circles, wrinkles and puffiness for instantly younger looking eyes. The three in one, multi-action eye cream de-circles, de-wrinkles and de-puffs for instantly younger looking eyes. Using a powerful combination of Niacinamide, Glycerin and Penta-Peptides, the Ultimate eye cream works instantly on dark circles with Olay’s colour correcting technology, de-puffing as it’s massaged into the skin, whilst renewing skin’s surface overtime to smoothen lines around the eye area.

 

The Firming Eye Serum has been specifically designed to target sagging skin, which has a lack of firmness and treat wrinkles around the eye area. The multi-action eye cream helps to increase skin firmness, using a high concentration of Niacinamide (vitamin B3). The formula helps strengthen the skin’s natural barrier function, which in turn helps to reduce the appearance of fine lines and wrinkles. Combined with skin texture improving peptides together with caffeine, the formula, accelerates skin’s surface cell turnover, improves moisture retention and reduces the appearance of fine lines and wrinkles.

 

The Illuminating Eye Cream has been specifically designed to target dark circles and discoloration. With a distinctive dual-swirl gel and cream brightening formula, it instantly brightens eyes by reducing the appearance of dark circles and hydrates to nourish the under eye area. Over time, skin’s surface is regenerated revealing smoother, more even texture and discoloration is visibly diminished helping to even skin tone for a radiant, healthy look.

 

“Our eyes are the mirror of our emotions, the language we express through them is very powerful. They can create first impressions about ourselves, and how we look at someone. The first thing in fact that someone looks at when talking to you is your eyes because they are looking for an emotion, or a reaction or even the slightest feeling. Everything is reflected in our eyes. They are a mirror of what our heart feels, they are the reflection of our personality and they are capable of speaking without words. And as Cicero once said: “The face is a picture of the mind with the eyes as its interpreter”. So now with Olay Eyes, you can now show your emotions not your age,” said Katrina Valente, Holistic Beauty Expert.

 

 

AVAILABILITY: The new Olay Eyes Collection is available from September in UAE and November in KSA. Recommended retail price from 99 SAR/AED. 

 

Join the ageless conversation online using #OlayEyes and #EyesOfArabia