• The first campaign covered five government entities with customer satisfaction exceeding 95%

Dubai, UAE, 21 December 2019: Dubai Land Department (DLD) announced the conclusion of the awareness project for the Dubai Real Estate Self Transaction (REST) smart application that it launched at government entities.

The project constituted the participation of five government entities, whose services are linked to the Real Estate Registration and Services Sector, including Sheikh Zayed Housing Programme (SZHP), Dubai Municipality Al Twar Center, Dubai Courts - Personal Status Court, Mohammed Bin Rashid Housing Establishment (MRHE), and DEWA's Sustainable Building in Al Quoz. The project witnessed the participation of employees from The Sector and Customer Happiness Department in covering the platform that was installed at the different entities.

The campaign focused on familiarising customers who visit service centres with the services available in the Dubai REST application, which enables customers to obtain smart and fast services. The list of services provided by the application includes issuing a certificate of owned properties and a replacement for lost title deeds as well as maps. Landlords can also request copies of title deed certificates and an evaluation of their properties, whether from the category of ‘vacant plot’ or ‘housing units,’ in addition to many services related to real estate registration, Dubai Real Estate Institute, Real Estate Regulatory Agency, Rental Disputes Center, or the Real Estate Promotion and Investment Management Sector.

During the campaign’s launch period, DLD managed to spread awareness of its smart application and the percentage of customers in each entity was disclosed, where 95% of them recorded their happiness at the level of the Sheikh Zayed Housing Programme. At Dubai Municipality - Al Twar Center, their happiness rate is 96%, while in Dubai Courts - Personal Status Court, 97% of the customers expressed their happiness with this experience. The happiness of the Mohammed Bin Rashid Housing Establishment (MRHE) customers reached 95%, while happiness increased to 99% at DEWA's Sustainable Building in Al Quoz.

Majid Al Marri, CEO of the Registration and Real Estate services sector, said: “The numbers of customers that we were able to communicate with within a relatively short period of time in five government entities reveals the positive impact that the Dubai REST platform recorded among customers as well as the many benefits it presented them, especially with regard to the speedy completion of their transactions, saving time, effort, and money, in addition to covering a high percentage of the services they constantly need.

We express our satisfaction with the results achieved in the first year of the implementation of the application, especially since the happiness rate among customers exceeds 95%, representing an opportunity for us to add more services and continue to improve the performance of the platform by taking advantage of the latest technologies of the era, including blockchain and artificial intelligence, and attracting more partners from the government sector. 

Abdullah Ahmed Al-Siri, Senior Director of the Customer Happiness Department at DLD said: “The campaign contributed to directing more customers to benefit from the smart services available on the smart application for easy access to services, especially since the payment has been completely transferred to the electronic format, with the ability to obtain service outputs electronically, leading to a reduction in paper transactions. '
DLD intends to organise more training and awareness sessions for customers on how to use the smart application at DLD’s Customer Training Centre and other government entities.

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