Dubai, July 16, 2024 – As part of its commitment to bring the most innovative products to the Middle East, LG Electronics (LG) is proud to announce the regional launch of the 2024 LG WashTower™. This revolutionary, integrated washer and dryer is engineered to meet the demands of eco-aware households looking for efficiency and convenience in their summer laundry routine.

The 2024 LG WashTower™ features a 27-inch design with a 19kg washing capacity and a 16kg drying capacity. Additionally, it includes a 24-inch option with a 12kg washer and a 10kg dryer, ensuring space-saving efficiency without sacrificing performance. The advanced Artificial Intelligence Direct Drive™ (AI DD™) and Smart Pairing™ technologies intelligently analyze fabric characteristics to optimize each laundry cycle. The AI DD™ selects the best washing pattern for each load, while Smart Pairing™ automatically syncs the dryer with the washer for efficient drying cycles.

In addition to these features, the LG WashTower™ introduces an all-in-one control panel designed to simplify laundry care. With the TurboWash 360, DUAL Inverter Heat Pump™ Dryer, Auto Cleaning Condenser, and LG ThinQ™ connectivity, the WashTower™ enhances functionality and convenience, meeting the demands of modern, fast-paced lifestyles.

Built with a strong focus on sustainability, the LG WashTower™ is an embodiment of LG's commitment to environmental responsibility. Its innovative design and advanced features dovetail seamlessly with the UAE's drive towards modern, space-efficient solutions that don't compromise performance.

The LG WashTower™ integrates a high-capacity washer and dryer into one compact unit, it revolutionizes the way households manage their laundry needs. This not only saves space but also reduces energy consumption, making it an ideal choice for eco-conscious consumers.

'The 2024 LG WashTower™ is a revolutionary solution that aligns perfectly with the UAE's vision for modern, sustainable living,' said Ahmed Orabi, spokesperson for LG. 'Its space-saving design and advanced features cater to the unique needs of our customers in the region, setting a new benchmark for laundry care.'

The LG WashTower™ strengthens LG's position as a leading innovator in the home appliance sector. With its cutting-edge technology and user-friendly interface, it demonstrates LG's dedication to shaping the future of home appliances in the region. It's more than just a product - it's a testament to LG's vision of bringing convenience, efficiency, and sustainability into every home.