Shark Collaborates with Courteney Cox, Spotlighting New PowerDetect Robot and Cordless Vacuums
This new campaign brings together the self-proclaimed ‘clean freak’ with a brand pioneering cleaning innovation
United Arab Emirates, Dubai, 10th September 2024: SharkNinja, Inc., the global technology and design company with a history of pioneering appliance innovation, announces a new campaign featuring actress, producer, entrepreneur and proud clean freak, Courteney Cox to promote Shark’s PowerDetect NeverTouch Pro 2-in-1 Robot Vacuum and Mop and Shark PowerDetect Clean & Empty Cordless Vacuum. These two new vacuums feature first-of-their-kind capabilities, including consumer-inspired technology that combines power, performance, and intelligence to create best-in-class cleaning solutions.
Starting this September, Cox will appear in a series of videos that can be seen across streaming platforms and social channels in the coming months. Fans can also see how Courteney uses Shark’s new PowerDetect throughout her own home on Instagram (@courteneycoxofficial and @SharkHome) and TikTok (@courteneycoxofficial).
“I am often linked with cleanliness based on some of the characters I’ve played, but my dedication to tidiness extends way beyond those roles, and Shark’s new PowerDetect line is an amazing new product for people who love to have a clean home,” said Courteney Cox. “The new Shark PowerDetect line of vacuums have quicky become two of my must have products.”
Shark’s new PowerDetect campaign featuring Cox will highlight a few of the powerful and innovative features found in Shark’s new PowerDetect line. Notable elements highlighted in the ad spots include the Shark PowerDetect Clean & Empty Cordless Vacuum’s DuoClean Detect Nozzle with the best debris of any cordless vacuum, effective on all floor types[1] as well as the Auto-Empty dock, an impressive 70 minutes of run time[2] and the ability to clean in both forward and reverse. In addition, the Shark PowerDetect NeverTouch Pro 2-in-1 Robot Vacuum and Mop’s NeverStuck technology is also featured, which allows the robot to lift itself over obstacles and across thresholds plus prevent the transfer of wet messes.
“As a brand with a longstanding commitment to meeting consumers where they are, we are constantly developing innovative solutions to real-life problems and with that experience under our belt, we know better than anyone the importance, complexity and power of clean,” said SharkNinja CMO, Adam Petrick. “With the launch of Shark’s new PowerDetect Robot and Cordless vacuums, we knew we needed to partner with someone that had the same standard and commitment to cleanliness and who better than Homecourt Creator and Founder, Courteney Cox. We’re looking forward to highlighting the incredibly innovative PowerDetect line and its various uses with Courteney in the coming months.”
Home >> Technology Section
La French Tech Abu Dhabi Dubai Kicks Off a Groundbreaking 2024-2025 Season
Ninth Straight Months of Double-Digit Growth for Air Cargo in August
11 Thousand Male & Female Players to participate in "Dubai Open Football Ac ...
Union Coop Launches 7 Promotional Campaigns for October with Discounts Up to 60%
McNulty takes victory and overall lead in Croatia
DHA: Over 764,000 Customer Interactions from January to August 2024
During Ru'ya Careers UAE 2024: MHAO Group Discusses with Dubai Government Human ...
Hoops and Horizons: Experience Abu Dhabi Teams Up with Boston Celtics to Transfo ...
Dubai Airports to grow its solar footprint to cut its carbon footprint
HE Dr Thani Al Zeyoudi underscores the transformative power of AI in TradeTech k ...
DFSA investigation reveals OCS International Finance Limited mismanaged USD 46 m ...
Statement by H.E. Ali Salem Al Kaabi, Chairman of the Board of Trustees of the ...
IATA Launches IATA Connect: A New Hub for Aviation Safety and Compliance
Dubai Humanitarian, UN Resident Coordinator's Office Lead Global Session on Stre ...
Hanro Teams Up With Al Jalila Foundation To Fight Against Breast Cancer
Dubai goes abuzz with five international championships this week
Molano wins in Croatia to make history for UAE Team Emirates
TCL Electronics wins prestigious Middle East International Business Award 2024 f ...
RTA partners with Swiftly to Improve Accuracy of Realtime Passenger Information ...
Diamind leads the ethical revolution in jewellery with lab-grown diamonds