Dubai, UAE, December 6, 2024 —Shop & Win Rewards is celebrating the 30th anniversary of the iconic Dubai Shopping Festival (DSF), with one of its largest-ever  promotions—offering a total of AED 1 million in cash prizes.

As part of the ‘Shop & Win’ campaign powered by RaffleTech, shoppers spending AED 200 or more at any participating mall can enter the raffle by simply scanning the in-store QR code after their purchase. Once scanned, they are entered into the draw. Each additional AED 200 spent increases their chances of being among the 30 lucky winners, who will have the exciting opportunity to spin the wheel for substantial cash prizes.

The promotion will run from December 6, 2024, to January 11, 2025, with weekly draws scheduled on December 13, 20, 27  followed by January 3 and 12, 2025. These draws will culminate in a total prize pool of AED 1 million, making this one of the most generous raffles in DSF history.

Speaking of the campaign Baiju Kurieash, Managing Director at BUZ Management and Marketing LLC said: “DSF has been instrumental in establishing Dubai as a global retail hub, and as Dubai’s leading shopping malls association, we at Shop & Win Rewards are proud to have supported this incredible 30-year journey while celebrating our own three-decade milestone. This special edition gives us the opportunity to thank our loyal customers by offering them life-changing prizes, all while they enjoy world-class shopping experiences.”

As DSF both celebrate this major milestone, participating malls are elevating the experience with exclusive deals, exciting entertainment, and daily surprises for families and visitors. This year’s participating malls include Al Ghurair Centre, Al Khail Gate, Arabian Centre, Bay Avenue, Dubai Festival Plaza, Karama Centre, Mudon Community Centre, Serena Marketplace, Shorooq  Community Centre, Silicon Central, Times Square Centre, Villanova  Community Centre, Bay Square.