MAB Academy and Ahlex Win 2025 IATA CBTA Center Innovation Award
14 April 2025 (Dubai) - The International Air Transport Association (IATA) announced that Malaysia Airlines Academy (MAB Academy) and Ahlex were each recognized with the IATA Competency-Based Training and Assessment Center (CBTA Center) Innovation Awards.
MAB Academy, the training arm of Malaysia Aviation Group, was recognized for its immersive virtual reality (VR) training program for dangerous goods handling. The development of this application is a collaborative effort between MAB Academy and the University of Malaya (Faculty of Computer Science and Information Technology). Their pioneering solution simulates real-life warehouse scenarios, enabling trainees to safely practice the preparation, classification, acceptance, and handling of dangerous goods. By blending theoretical knowledge with hands-on experience in a virtual environment, the training program significantly enhances engagement, understanding, and operational readiness.
Ahlex was recognized for its immersive training solution implemented within its Digital Training & Experience Center for dangerous goods training. The solution incorporates 3D cargo simulations for both individual and group training, tablet-based checklists, and immersive wall and floor projections. These features enable participants to apply theoretical knowledge in realistic, safety-critical scenarios, supporting the development of critical competencies and improving workforce readiness.
“The safe handling of shipments classified as dangerous goods is essential. This includes handling lithium batteries, which are increasingly present in global supply chains. Handling such products safely requires well-trained professionals. MAB Academy and Ahlex are being recognized with IATA CBTA Center Innovation Awards for their immersive and digital training solutions. The realistic environments they have created for training strengthen safety and enhance compliance. We are proud to count MAB Academy and Ahlex among our network of 214 IATA CBTA Centers and encourage others to follow their example in raising training standards industry-wide,” said Brendan Sullivan, IATA Global Head of Cargo.
“MAB Academy’s immersive virtual reality (VR) training program for dangerous goods handling was developed to provide a safe, realistic environment where trainees can build practical skills through simulated real-world scenarios, minimizing risks while enhancing preparedness. It’s encouraging to see innovation in training being acknowledged as a key part of improving safety standards within the industry and foster a stronger safety culture,” said Aida Salfaraz Ahmad Fadzil, Chief Operating Officer of MAB Academy.
“As dangerous goods become more common in the cargo environment, it is even more important for training to reflect real-world challenges. Our Digital Training & Experience Center was designed to help participants apply what they’ve learned in immersive, safety-critical scenarios. This award from IATA supports the shift toward digital and more hands-on, competency-based learning in aviation,” said Isabelle Borli, Ahlex.
Launched in 2023, the IATA CBTA Center Innovation Awards encourage all members of the IATA CBTA Center network to implement solutions that enhance operational efficiency, safety, and sustainability. The awards were presented during the 3rd IATA CBTA Center Conference held at the IATA World Cargo Symposium (WCS) in Dubai, UAE.
The selection process for the 2024 IATA CBTA Center Innovation Award involved an evaluation by an independent jury comprising industry experts, IATA representatives, and independent validators. Entries were judged on their innovation, potential impact on industry priorities and sustainability, user-friendliness, implementation feasibility, and evidence-based effectiveness.
Home >> Travel and Tourism Section
Emirates and Air China ink Memorandum of Understanding to explore enhanced partn ...
IATA CO2 Connect Integrated into the Amadeus Travel Platform
EGA trialling new wearable technology as part of annual 'Beat the Heat' safety p ...
Get Eid-Ready with SHEGLAM's Glow Lineup
WTTC Congratulates Shaikha Al Nowais on Historic Nomination as First Woman Secre ...
RTA Announces Service Hours During Eid Al Adha Holiday 1446 H
UAE ministers hail election of Shaikha Al Nowais as UN Tourism Secretary-General ...
Islamic Development Bank Institute Engages Global Stakeholders to Advance Islami ...
Gargash Motors Unveils the 2026 GAC GS8 Hybrid and Traveller
Recipients of 2025 IATA Diversity & Inclusion Awards Announced
TCL and Arsenal Announce Global Partnership Expansion in Multi-Year Deal
Celebrate Eid with a Summer Glow: Catrice Launches Luxe Highlights for the Seaso ...
Dubai Fitness Challenge unveils new brand identity and announces 2025 dates Nint ...
Eid Style Made Easy, Max Fashion Has the Season Sorted
Unleash the Eid Thrill: Loco Bear's All-Day Eid Pass Starts at Just AED 299!
flydubai becomes the first UAE carrier to touch down in Damascus
Arabian Center curates an exciting series of rewarding Eid Al Adha experiences
DAE Signs US$300 Million 3-year Unsecured Term Loan
UAE reaffirms commitment to promoting GCC Economic Integration at 123rd Minister ...