Dubai, March 24, 2015: The White Company, a leading UK-based lifestyle brand, has introduced its stunning new Spring/Summer 2015 collection. 

The latest collection is inspired by the calm tranquility of the seaside, capturing the essence of laid-back coastal living, from crisp white bed linen with textured throws to the ultimate spa bathroom filled with fluffy towels and pampering treats to lightweight knits and stylish layers. As ever, calm whites and sophisticated greys feature, while there is a nod to nautical with navy accents  – perfect for letting the outside into your home and celebrating Summer. 

Commenting on the SS15 collection, Chrissie Rucker, MBE, founder and owner, says: “Getting that coastal feeling starts with the right colour palette – think soft whites, pared-down blues, muted greys and a touch of navy here and there. These combinations work as well in your wardrobe as they do in your living space. At The White Company, we believe our beautifully practical pieces should be used and loved every day. We hope our new collection inspires you to bring the serenity of the seaside in your wardrobes and your homes.” 

The White Company has a full range of products to transform every home. The interiors collection ranges from bed linen and home fragrances to outdoor tableware and bath essentials. Now, after establishing itself as a bed linen, textile specialist and homeware specialist, The White Company has also ventured into clothing with its signature style of easy-to-wear and effortlessly stylish clothes. The brand is launching an exclusive chic and comfortable loungewear and must-have accessories line across its stores. 

The SS15 collection is available at The White Company stores in the UAE, located at Dubai Festival City, The Dubai Mall, Mall of the Emirates, Marina Mall. Mercato Mall and Mirdiff City Center. 

The White Company is represented in the region exclusively by Jawad Business Group, a leading retail conglomerate in the region.