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Rimmel Introduces the New Colourfest Nail Collection by Rita Ora

Sunday, April 19, 2015/ Editor -  

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GET READY FOR A COLOURFEST!
RITA ORA’S HOTTEST FESTIVAL SHADES 

Ready for a colourfest? Bring glamour to Glasto, verve to V Fest and sass to Secret Garden with summer’s hottest, high-impact, flower-power shades! Rimmel London introduces its new festival-inspired, music-fuelled Colourfest Nail Collection by Rita Ora. This kaleidoscope of colour stars NEW 60 Seconds Super Shine nail polish  for the shiniest tips. Don your fave tees, shorts and sunnies and rock hyper-real, super-surreal, hip-hop-hippie-chic… all summer long!

Following the phenomenal success of her first Colour Rush Collection. This year, Rita has channelled the free-spirited festival scene to design her psychedelic Colourfest line-up. Put nails centre-stage with 10 super-shine pastel and bright shades of new-formulation 60 Seconds Super Shine Nail Polish. Make it an epic summer of colour and shine!
    
NEW 60 Seconds Super Shine Nail Polish
Go colour crazy with the shiniest nails in feel-good festival shades. Rimmel introduces its new-formulation 60 Seconds Super Shine Nail Polish with new 3-in-1 Nail Colour Technology for High impact ultra-shine colour in record time. 

This little bottle truly packs a punch. All you need is one flawless stroke for precise application of colour that delivers a base coat and glossy top coat finish all-in-one - wow! The ultra-precise brush makes everyone a pro as it glides perfectly on nails for a flawless professional finish. The speedy formula dries in less than 60 seconds* so you won’t miss a minute of partying. The chip-resistant, anti-fade formula lasts up to 10 fun-filled festival days. 

Joining the newly revamped 60 seconds nail range, Rita has once again signed her name to 10 of line up’s hottest shades! Inspired by runway trends, hot colour for next summer and her amazing eye for street style, Rita has created 6 eye-popping pastels and 6 bold brights to make your manicure zing. Span the rainbow from pretty orange Peachella (#408) to berrylicous Glaston-Berry (#300) and baby pink Sweet Retreat (#270) through to azure Bestival Blue (#860) and aqua-green Roll in the Grass (#878).  Embrace the Colourfest experience by wearing a different colour on every nail!

The hippy-chic shades have been given a fabulous flower-power pack with festival-inspired white daisies. What’s more, Rita has proudly put her name to the collection: her colourful signature appears on every cap. 
*one coat application

This summer go wild for festival colour! Give lips and nails a blast of crowd-surfing colour and shine with the new Rimmel Colourfest Collection by Rita Ora. Get the London look.  

RIMMEL COLOURFEST NAIL COLLECTION BY RITA ORA 

Rimmel London introduces the Colourfest Nail Collection by Rita Ora – summer’s hottest, hi-impact, flower-power shades for super-shiny lips and tips. Get ready for a colourfest!

60 Seconds Super Shine Nail Polish By Rita Ora
Paint nails with high-impact, ultra-shine festival colour in record time:
•    Rimmel’s new 3-in-1 Nail Colour Technology delivers a base coat, rich colour and glossy top coat finish. 
•    The chip-resistant, anti-fade, high-shine colour lasts up to 10 days.
•    The quick-drying formula dries in less than 60 seconds*.
•    The precision maxi brush glides perfectly on the nail for a flawless professional-like finish.
•    One stroke, precise application
*one coat application

Shades:    
Pastel Shades        Bright Shades
Bestival Blue #860    Sweet Retreat #270
Peachella #408        Glaston-Berry #300
Go Wild-er-ness #558    Neon Fest #322        
Rain Rain Go Away #498    Tangerine Tent #400 
Port-a-loo Blue #880    
Roll in the Grass #87

Retail Price: 20AED 
On-Counter: May 2015
Point of Sale: Lifestyle, Max, Boots, Carrefour


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