Want all the benefits of a BB + fairer skin? New from the world’s no.1 female facial skincare brand1 Olay Natural White Miracle Fairness™ BB Cream is our first fairness BB Cream, combining the multi-tasking skin care benefits of a BB with a high-science complex for fairer skin; it works to instantly brighten and even skin tone for a more radiant and flawless skin finish.  

So how does new Olay Natural White Miracle Fairness™ BB Cream deliver such beautiful and instant skin benefits?  Olay scientists have combined powerful ingredients with a touch of Max Factor foundation to create an advanced Fairness Perfecting Complex™.

Firstly, the superior moisture molecule, Glycerin, infuses the skin layers with water leaving it perfectly hydrated for 24 hours.  Skin is intensely moisturised and so appears brighter and more radiant.

Next, Vitamins B3 and Pro-Vitamin B5 work from first use to restore and enhance skin tone.  Vitamin B3 increases cell turnover to reveal new brighter skin. Pro-Vitamin B5 reduces dullness and enhances skin glow. Antioxidants including Vitamin E fight against free radical damage and environmental stress (UV damage) whilst broad spectrum UVA/UVB SPF15 further prevents skin from darkening.  

Finally, Max Factor’s ultra-fine aqua foundation pigments are dispersed throughout a “moisture mesh” of water within the formulation.  Once applied to skin the “moisture mesh” dissolves to release the pigment which blends easily to a subtle veil of beautifully fair colour – flawless coverage that’s long-lasting, matt yet natural-looking like a second skin.

With regular daily use of new Olay Natural White Miracle Fairness™ BB Cream, skin will be brighter, fairer and more even in tone, visible spots and pores will appear reduced, skin will look and feel softer and smoother.

In tests, 91%2 of consumers agreed that, after regular daily use, their skin tone appeared more even; 89% agreed that their skin texture was improved and 87% agreed that it gave their skin a healthy looking glow.

New Olay Natural White Miracle Fairness™ BB Cream comes in 1 x Fair shade, has been dermatologically tested and is non-comedogenic (won’t block pores).  It’s all you need for fairer and flawless skin.

OLAY NATURAL WHITE RANGE:

NEW Olay Natural White Miracle Fairness™ BB Cream     

AVAILABILITY:  New Olay Natural White Miracle Fairness™ BB Cream is available from May 2015. Recommended retail price from AED 29. For more information, visit www.olayarabia.com