Dubai, May 10, 2015 – Be fearless and go wild with extreme eye looks using Max Factor’s boldest and most vibrant boutique yet: the WILD collection. 

This season, Max Factor is challenging Glam Rebels the world over to play and create limitless high-impact looks to ensure they get noticed. Girls, prepare for techno-bright and taupe eye shades for a fierce look to boost that trendy new outfit. Max Factor WILD will equip you with the creative tools to dial up the drama, paint up your lids, and simply set your own signature IT trends – instantly. The faint hearted need not apply!
 
THE WILD COLLECTION
  
Max Factor  Wild Shadow Pots 
It’s not a high impact look without major explosions of high pigment, on-trend colour; Max Factor  Wild Shadow Pots are set to add a fierce flash of colour to your lids. Featuring shots of high energy hues packed into little pots of bold, vibrant powder, the palette perfectly encapsulates the techno-bright and taupe moods of the Hyper Tropicality trend. Apply one shade on its own for immediate colour intensity in one application or blend two or more together for a high voltage, vibrant eye look that’s sure to get you noticed. Alternatively, ultimate Glam Rebels can intensify their look even further by using a wet eye brush to apply the shadow and achieve greater colour saturation that won’t fade. 

Max Factor Wild Shadow Pencils
The final instalment of the colourful WILD line-up is Max Factor’s Shadow Pencils; available in a variety of irresistible, blendable shades. Featuring two professional make-up tools in one, these colour-rich gel pencils are perfect for girls who like to unleash their wild side; use as eyeliner to add a simple flash of colour to the waterline in one single stroke, or as an eye shadow to unleash your fierce creativity. Just smudge as desired for an amplified smoky eye effect. Whatever your choice, they deliver a graphic, hot-to-trot eye look instantly. 

Max Factor WILD collection is launching with two introductory products:

• Max Factor Wild Shadow Pots are available in the following shades in Saudi Arabia with an RRP of 34 SAR*
  • Ferocious Black 10
  • Fierce Pink 40
  • Untamed Green 50
  • Sapphire Rage 45
  • Golden Amazon 20
  • Turquoise Fury 30
  • Auburn Envy 35
  • Brazen Charcoal 60
  • Vicious Purple 15
  • Savage Rose 25
  • Defiant White 65
  • Feral Brown 55
  • Fervent Ivory 5
• Max Factor Wild Shadow Pots are available in the UAE in the following shades with an RRP of 36 AED*
  • Ferocious Black 10
  • Fierce Pink 40
  • Untamed Green 50
  • Sapphire Rage 45
  • Golden Amazon 20
  • Turquoise Fury 30
  • Brazen Charcoal 60
  • Vicious Purple 15
  • Feral Brown 55
  • Fervent Ivory 5
  • Wicked White 116
• Max Factor NEW Wild Shadow Pencils are available in the following shades with an RRP of 38 SAR* in Saudi Arabia and RRP 41 AED* in the UAE
  • Savage Silver 25
  • Vicious Moss 15
  • Ferocious White 30
  • Fierce Lime 10
  • Untamed Pink 20
  • Caramel Rage 5
  • Bold Sapphire 35
  • Brazen Gold 40
  • Blue Ice Fury 45

*Pricing is at the sole discretion of the retailer