Diesel is known for large watches, loud design and a look that follows no one. This summer, that trademark innovation reaches new heights with the launch of BAMF and the Urban Safari collection.

New platform, BAMF challenges the standard in both size and design; showcasing a 57mm case featuring spring-loaded chronograph pushers and a detailed dial that boasts dynamic style with unexpected color accents. BAMF comes in five different color ways, including leathers and steel band.

BAMF debuts in Diesel’s new collection, Urban Safari. This collection delivers an instantly iconic deep blue metallic case paired with a sand-colored leather strap.

Urban Safari includes popular platforms like Mini Daddy and Overflow, providing all the artillery necessary to make Urban Safari one of the most talked-about collections of the season.

Both BAMF and Urban Safari will be available April 2015 in Diesel stores, online at http://www.diesel.com/watches and in select department stores and boutiques worldwide.