Dubai PR Network, Online Press Release from Dubai and Middle East
 
Automobile & Motoring(Automobile)
Filter PR by
  
Land Rover Reveals its Discovery Sport #WeekendAdventure Film Series
 
Land Rover Reveals its Discovery Sport #WeekendAdventure Film Series

The new series drives enthusiasts to trace and share their weekend adventures across the region through the Land Rover Ardhi Mobile App

Dubai, 30 November, 2016:  As part of its #MYLAND (Ardhi in Arabic) creative communications platform, Land Rover Middle East and North Africa has just launched the first film in its new Discovery Sport #WeekendAdventure series. 

Featuring a Moroccan group of friends, the first episode sees them driving across the country in the Discovery Sport for their weekend adventure. Tracking the journey through Land Rover’s MYLAND Ardhi mobile app, the road trip leads them to the Waves School Dar Bouazza Surf Maroc for an exhilarating surfing experience. 

The full Discovery Sport #WeekendAdventure series will be rolled out across the region over the next few months to encourage adventure seekers to explore their land and turn their active weekend escapades into traceable, shareable and memorable experiences through the Land Rover Ardhi Mobile App.

Equipped to tackle terrains across the region in the highly capable Land Rover Discovery Sport, the series will continue to see the automotive brand collaborate with influencers from the UAE, Qatar, Oman, Lebanon, Kuwait, and KSA.

Following them in their quest for adventure-filled, adrenaline-pumping and eye-opening experiences, the films capture the sentiment behind the MYLAND platform to highlight the great significance and wealth of the region’s terrain, culture, traditions, and natural landmarks. 

Commenting on the new project, Hannah Naji, Jaguar Land Rover Brand Director, Middle East and North Africa, said: “Our intention with the Discovery Sport #WeekendAdventure series is to continue celebrating our dynamic region and all it has to offer. From trekking, camping in the desert, snorkelling or paragliding there are a rich variety of possible adventures in every country across the Middle East and North Africa that truly showcase the wealth of beauty at our fingertips.“ 

Naji continued:  “Our Ardhi Mobile App, with the support of the highly capable Discovery Sport that boasts Land Rover’s all-terrain DNA,  make weekend escapades easier than ever for all levels of thrill-seekers. We are confident that these films will communicate the true essense of what the Land Rover Discovery Sport can help customers achieve and trust they will inspire adventurers to explore and enjoy the region’s rich and diverse terrain in ways they never have before.“

The videos will be hosted on the #MYLAND platform and posted across the Land Rover MENA social media channels, with the Ardhi Mobile App available to download from the Apple and Google stores. 

The #WeekendAdventure film series and the Ardhi Mobile App are part of Land Rover’s continuously evolving #MYLAND regional creative communications platform, which celebrates the impact that Arab culture has had on today’s modern society.  Launched in 2014, the platform captures stories and unique content from a whole host of sources including Land Rover’s ‘Calligraphy Project’ film and installations, the ‘My Journey, My Inspiration’ film series as well as user generated tips, videos and photos. 


Posted by : Dubai PR Network Editorial Team
Viewed 19233 times
PR Category : Automobile
Posted on : Wednesday, November 30, 2016  12:34:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Jaguar Land Rover MENA Scoops Up Top Accolades at the Global...
Next Story : Aston Martin and Red Bull Racing unveil radical AM-RB 001 hy...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
MAC - Hyper Real Glow [22662-Views]
M∙A∙C Mineralize Total Detox [21661-Views]
Introducing Vitabrid C12, a brand-new, proprietary form of active Vitamin C being used for... [21344-Views]
5 things to know about collagen [13292-Views]
Fresh Hair in an Instant with SHOW Beauty [12822-Views]
PUMA and Sahntell Martin Unveil Debut Collection [11358-Views]
Amadeo® Fleurier 39 “Fan” [10431-Views]
Show/Pop-up Event “Pret-A-Cover™ Buyers Lane” to Be Launched in Dubai From March 28th to A... [9730-Views]
Mother's Day Gift Guide 2018 from The Little Birdy Group [9174-Views]
Moreish Café in Dubai introduces a healthy Quinoa Burrito [9138-Views]
True Colours [8778-Views]
Robinsons Honored for Outstanding Store Design [8723-Views]
UAE Team Emirates' Mirza Takes Gold at Asian Cycling Championships [8162-Views]
Phenomenal development in falconry racing from small beginnings: HHC Deputy CEO [8162-Views]
WGS 2018: Opening Session Highlights Importance of Embracing Smart Living to Enhance Quali... [8089-Views]
World-renowned Air Sculpture Artist Daniel Wurtzel collaborates with LG PuriCare™ air puri... [7960-Views]
Splash receives 2 awards [7594-Views]
MB&F M.A.D. Gallery presents aeronautical artwork "Nose Art” by French photographer M... [7521-Views]
Dubai Culture Announces an Exciting Line-up of Artists for SIKKA Art Fair 2018 [7369-Views]
Arab Duo Showcase Team's Potential in Final Stage of Dubai Tour [7100-Views]
RAK Hospital launches the biggest weight-loss challenge in association with MoHAP, RAK [6667-Views]
UAE Exchange Partners with Ripple for Instant Cross-Border Payments [6374-Views]
2XL launches Malmo Bed with floral designs for a vintage shabby chic inspired master bedro... [6271-Views]
Bridal Glow is Skin Deep: Tips for every bride-to-be in 2018 [6076-Views]
Food Lovers Rejoice: Dubai Food Festival Is Back This Month [5954-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories