Dubai PR Network, Online Press Release from Dubai and Middle East
 
(Travel & Tourism)
Filter PR by
  
Mövenpick Hotels & Resorts unveils fresh new logo
 
Mövenpick Hotels & Resorts unveils fresh new logo

New visual identity inspired by upscale hospitality brand’s heritage and contemporary Swiss values
 
The international Swiss hospitality company Mövenpick Hotels & Resorts has unveiled its new logo and corporate identity. Drawing inspiration from the legend of the brand’s origin, the clean, contemporary new visual identity also reflects the warmth, self-assurance and characteristic ‘Swissness’ that shines through the forward-looking company’s properties, and staff, across the globe.

 
Baar, 17 December 2016 – Since its inception in 1948 with the opening of its first restaurant in Zurich, the Mövenpick brand has expanded to encompass fine foods and a hotel business which has blossomed to become the largest member of the Mövenpick family. With the Mövenpick Hotels & Resorts portfolio flourishing, the time was right to refresh the brand identity in order to reflect the quality, relaxed confidence and amiable efficiency of today’s Mövenpick.
London’s strategic brand design agency Bulletproof was briefed to create the new visual identity, and went back to Mövenpick’s roots for inspiration. Legend has it that the founder, Ueli Prager, named his company after the simple, elegant yet efficient movements of a seagull – or 'Möwe' in German, and a bird form has been a constant in the brand’s logo ever since. Bulletproof reimagined this element, imbuing it with 'new depth and movement to let it soar over a cleaner, more modern word marque within a contemporary suite of Mövenpick corporate colours.'

Bulletproof notes that 'The power of the bird icon continues through to the wider brand world, with the graceful lines of the bird’s wingspan creating the architecture for the visual identity as brand marque holders and windows into the Mövenpick world. Bold secondary colours offset the new Mövenpick corporate red, bringing life to the brand and adding vibrancy and variety to hotel brochures and communications.'

A new service philosophy, We Make Moments, will also come increasingly to the fore, bringing together the brand vision, values and core behaviours to create memorable moments for guests. These moments might be in the form of recognizable Mövenpick brand signatures like Chocolate Hour – interactive pop-ups offering a quintessentially Swiss chocolate experience, whether in hotel lobbies each day or even ‘on the road’ at industry events! Equally, they might be ad hoc, intuitive individual gestures that elevate apparently effortless ‘ordinary’ efficiency with an extraordinary, human touch of personal detail. Reflecting this philosophy, Mövenpick will adopt a new photographic approach focused on capturing candid, natural moments of wonder that hotel teams create for guests.

Nick Bosworth, VP brand and marketing, Mövenpick Hotels & Resorts said: 'Mövenpick Hotels & Resorts is deeply proud of its Swiss heritage. But in a world that’s becoming ever more global – and with our own international footprint of hotels growing each year – we needed a corporate identity that would connect at a deeper level with consumers in every market. Bulletproof understood our global challenge implicitly, creating a corporate identity that makes the brand relevant to the modern, global consumer while staying true to our Swiss soul, and flooding our communications with the life and vibrant colour that only global travel can bring.'

 

Posted by : Dubai PR Network Editorial Team
Viewed 8522 times
PR Category : Travel & Tourism
Posted on : Saturday, December 17, 2016  3:25:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Elaf Group affirms commitment to help promote tourist accomm...
Next Story : Al Ghurair Rayhaan and Al Ghurair Arjaan by Rotana Christmas...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Chloe introduces the Daisy children's sunglass collection [9742-Views]
Grand Optics exclusive: MARNI eyewear collection [8491-Views]
‘Go Ahead, Love the Sun' with COÉGA Sunwear's Spring/Summer 2017 collection [8125-Views]
#NoFilter: Just High Definition Clean for Our Clothes [6228-Views]
Mouawad - Royale Rings: Masterpieces Fit for a Queen [5990-Views]
Introducing The Levi's® 501® Skinny [5941-Views]
GUESS Spring/Summer 2017 Collection [5862-Views]
With Love On Mother's Day [5746-Views]
Malabar Gold & Diamonds' opened its 11th showroom in Saudi Arabia at Jubail & Re-Opened in... [5728-Views]
Re-Salons and Spas Valentine's event [5630-Views]
L'Oréal Group International Sustainability Workshop hits Dubai [5612-Views]
CH Carolina Herrera: Byzantine Bag Collection [5575-Views]
Ulysse Nardin InnoVision 2: undisputed pioneer of innovations in timekeeping [5569-Views]
Tissot T-Race MotoGPTM Automatic Limited Edition 2017 [5368-Views]
Bridging refinement and watchmaking know-how Corum Golden Bridge Rectangle [5301-Views]
Louis Moinet celebrates 200 years of the chronograph [5295-Views]
PUMA and Daily Paper tap into African Heritage, keeping it fresh for Spring-Summer ‘17 [5234-Views]
Intimissimi Italian lingerie presents the Valentine's Day Collection [5179-Views]
Great Britain One Pro Cycling Team visit F&F Store for Styling Tips [5148-Views]
Ulysse Nardin North Sea Minute Repeater [5020-Views]
Start a love affair with DUNE LONDON - Dune London SS17 [4984-Views]
LG and Google Partner to Develop First Android Wear 2.0 Watches [4923-Views]
Runway Anywhere and Everywhere: the Michael Kors Collection Fall 2017 Runway Show Will Be ... [4868-Views]
Roderer launches bespoke Trophy line in Dubai [4813-Views]
Calzedonia Valentine's Day 2017 Straight to your heart [4703-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories