Brand will donate AED 1 per each purchase transaction across its 72 branches in the UAE
Campaign will gather donations for ‘Rashid Centre For Disabled’ in Dubai, ‘Zayed Higher Organization’ in Abu Dhabi and ‘Sharjah City For Humanitarian Services’ in Sharjah
Dubai - December 24, 2016: Continental Food Establishment, the sole franchisee of the famous coffee and baked goods brands, Dunkin’ Donuts, in the UAE, has launched a charity campaign “DD Donate” to raise funds for centres dealing with special needs and humanitarian causes across the country. The campaign was launched in collaboration with TV superstar Suzan Najm Aldeen, whose memorable roles have earned her wide acclaim across the Arab world.
DD Donate, which will run from December 15th 2016 till January 15th 2017, will see Dunkin Donuts donate AED 1 for every purchases transaction made at any of the 72 Dunkin’ Donuts branches across the UAE. The donation will be equally distributed to three centers across the country. These centers are: Rashid Centre For Disabled in Dubai, Zayed Higher Organization in Abu Dhabi, and Sharjah City For Humanitarian services in Sharjah. Suzan Najm Aldeen, in her role as the face of the DD Donate campaign, and general media ambassador of love and peace, will actively endorse the campaign and support fund raising efforts.
“The DD Donate Campaign is designed to encourage our fans and customers in support of our pledge to donate to charitable causes. We want to raise funds for charity and humanitarian partners who have a track record of helping improve lives and supporting those in need. We are delighted that superstar Suzan Najm Aldeen, who has deservedly won various prestigious awards and recognitionsoften and was named the ambassador of love and peace, is the campaign ambassador of DD Donate,” says Marwan Salha, CEO of Continental Food Establishment.
“DD Donate carries the message of caring, hope and inclusion. I am delighted to be associated with a campaign that wants to help those in need. It’s exciting to see famous brands like Dunkin’ Donuts get involved with the community through charitable initiatives. During our partnership, we’ve found that the brand’s values dovetail with my own, and I’m looking forward to playing my role in mobilising goodwill and donations towards the campaign,” says Suzan Najm Aldeen.
The campaign’s conclusion will see Suzan Najm Aldeen and Dunkin’ Donuts representatives hand over donation cheques to partner organisations at a special ceremony.
Dunkin' Donuts is a globally renowned and respected brand established more than 65 years ago. In the UAE, the brand belongs to its master franchisee “Continental Food Establishment”, a company that is owned by His Highness Sheikh Mohammed bin Saud bin Sultan Al Qasimi, member of the ruling family in the Emirate of Sharjah.