Dubai PR Network, Online Press Release from Dubai and Middle East
 
(Travel & Tourism)
Filter PR by
  
ATM hits the tech highway
 
ATM hits the tech highway

Fast-paced change for travel industry set to continue as ATM 2017 prepares to showcase the trends shaping the future of tourism

Dubai, UAE, December 28, 2016:  Innovations in travel technology will continue to transform the tourism industry, with cloud passports, personalised travel, virtual reality and apps predicted to re-shape consumer habits and marketing strategies over the short to mid-term, according to a report by Colliers International. 

In its Tourism and Technology Trends report, produced ahead of Arabian Travel Market (ATM), 24 – 27 April 2017 at Dubai World Trade Centre, Colliers International named five trends driving the travel industry: biometric-enabled baggage solutions; cloud passports; personalised travel; spontaneous travel apps; and virtual reality travel. 

Simon Press, Senior Exhibition Director, Arabian Travel Market, said: “Biometric technology will play a significant role in the evolution of baggage tracking systems and immigration clearance, with some forward thinking names already introducing such technology to the industry, such as Dutch airline KLM and Dubai International Airport. In addition, we can expect travel related services to be further developed to enhance personalisation through guest data. Dubai is already at the forefront of travel technology and the discussion now is how far we can take that without travellers finding it intrusive.”

On the other side of the industry, Colliers has identified four defining evolutions of hospitality technology. The first is the utilisation of beacons to pilot Bluetooth across public spaces, allowing for on demand flash marketing within the property or guest identification. The second, ease of alternative accommodations, focusses on channels such as Airbnb.com, and the increasing appetite for experiential travel without the need for hotels. In addition, virtual payment systems and integrated smart phone apps are also tipped to be highly influential. 

Press added: “When it comes to technology in hospitality we have seen a complete transformation of the hotel space over the last decade and that same pace of change is set to continue. This will be based on connectivity and the sharing economy. Guests want instant access to useful services and easy solutions to common issues. Dubai is set to welcome its first Bluetooth 

connected property in the near future and alternative payment gateways such as Apple Pay and Samsung Pay, along with the use of apps to personalise the hotel experience, are beginning to have a significant influence on hotel operations.”

Virtual reality travel has already been popularised by Marriott International with its Travel Brilliantly campaign, which heavily focused on promoting destinations first. The chain has also pioneered VRoom Service, a first-of-its-kind guest service that allows guests to order inspiring virtual reality experiences to their rooms, created in collaboration with Samsung Electronics America.

In Dubai, Emaar Hospitality was one of the first to introduce in-room iPads for guest to do everything from book dinner to control their environment and even draw the curtains. The use of the iPads helped to increase in-room spending through flash promotions sent directly to guests. 

Drone photography is also expected to increase in popularity due to its ability to capture hard to reach locations and the sustained popularity of image-led social networking sites.

Press added: “Like the rest of the world, the travel industry is adapting to our highly digitised lives and this is presenting huge opportunities for innovative thinkers to pioneer new solutions. This penchant for change and adaptation will surely set new benchmarks for the industry.”

The ATM Travel Tech theatre will return in 2017 with a focus on experiential travel and sessions scheduled to feature Twitter’s Ahmad Absi, who also spoke in 2016 on the topic of travel audiences on Twitter. Absi specialises in how Twitter performs across the purchase funnel and the behaviour of the Twitter travel audience.

He will be joined by Paul Richer, senior partner at Genesys, who will host a two hour summit exploring what digital transformation is and how travel businesses can execute it. 

Another key theme at ATM 2017 will be the application of artificial intelligence (AI) in travel and how such technology could help make travel and tourism safer in future, with insight into global consumer reactions to the role of robots and AI in travel. 

ATM 2017 is on course to welcome more than 70 tech travel exhibitors, including first time exhibitors Let’s Travel Services Ltd and Italcamel.


Posted by : Dubai PR Network Editorial Team
Viewed 11810 times
PR Category : Travel & Tourism
Posted on : Wednesday, December 28, 2016  2:35:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Shah Rukh Khan's rendezvous with Dubai has taken over the In...
Next Story : Dubai welcomes 1,000 delegates from 24 countries to experien...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
100% Vegan New… Body Yogurts 15 Seconds to Glowing Healthy-looking Skin Spoon It on [13017-Views]
Therése Neaimé- Sold to perfection [11431-Views]
Leaves of Joy [10974-Views]
Marni Eyewear Collection, Exclusively Available at Grand Optics [10864-Views]
Toyota Land Cruiser Prado Scoops Best SUV Car of the Year trophy [9967-Views]
Linda Paradis brings non-invasive ink removal to Dubai [9443-Views]
Raffle Draw Winner - “Win upto 10 Kilos of Gold for 100 Winners" campaign [8955-Views]
Mubadala Petroleum Signed Andaman I PSC in Indonesia [8644-Views]
Calvin Klein Eyewear [8607-Views]
Social Media Star, Amanda Cerny Is the New Face of the Guess SS18 Activewear Collection [7924-Views]
ba&sh The Modest Collection [7436-Views]
Sandro's SS18 Top Picks - It all begins with color! [7222-Views]
IKEA announces latest INDUSTRIELL and HJÄRTELIG Collections [6777-Views]
Sony's PXW-Z280, World's first 4K 3-chip Camcorder with new 1/2-type Exmor R CMOS Image Se... [6612-Views]
Rado is raising the design bar with its new DiaMaster models [6564-Views]
Martin Hoping for Amstel Gold as Irishman Leads Team to Ardennes Classics [6411-Views]
Scuderia Ferrari Abetone Collection [6338-Views]
HP's New High-Performance Workstations Push Creative and Technical Workflows to the Limit [6246-Views]
Timeless Ties [6124-Views]
Tommy Hilfiger's SS2018 men's and women's watch collection [6094-Views]
Boss watches presents the Ocean Edition [5899-Views]
Sophie's Café Introduces Ve-Gang Tuesdays for ladies starting from 17th April [5862-Views]
The Chronofighter Grand Vintage by Graham is exactly as big as it appears in the mirror [5838-Views]
Al-futtaim Names Its New Dubai Lifestyle Mall – ‘Festival Plaza' [5795-Views]
Nikon D850 and D7500 presented with Red Dot Award: Product Design 2018 [5655-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories