Dubai PR Network, Online Press Release from Dubai and Middle East
 
Events and Exhibitions(Events & Exhibitions)
Filter PR by
  
Electronic Shelf Labelling Set to Take Over Regional Retail
 

Leading suppliers see a significant rise in inquiries for ESLs from regional retailers

Dubai, United Arab Emirates: Electronic Shelf Labels (ESLs) are entering the region with a big promise of saving on both operations and energy costs in the retail sector. A global forecast report by market research firm Knowledge Sourcing Intelligence, revealed that global market for Electronic Shelf Label Market will grow from US$211.134 million in 2015 to US$441.440 million by 2021, at a CAGR of 13.08% over the forecast period.

According to experts in the retail sector, ESLs will be a key link in the retail technology chain. These labels use e-paper as its display component; it is an advanced version of segmented e-paper displays. The ESL links the product price to the centralised store server and enables retailers to remotely change the price of the products, allowing real-time product positioning and an interactive in-store environment. The major benefit of these labels is energy efficiency and its ability to project graphical objects such as logos and callouts that help in real-time product positioning. Changing all the prices in a normal sized hypermarket takes 5 to 10 days, but with ESL it can be done within minutes and without any errors.

“ESLs are the perfect starting point for regional retailers, looking into providing smarter store environment. It also opens the opportunity to provide additional information such as place of origin and discounts. Though ESLs are a relatively new concept in the region, we have seen a significant growth in inquiries from retailers, since we launched the solution in the region,” says Monesh Rughwani, Managing Director, Nirsun Technology.

He added, “In addition to ESL, we have something new called ISL (Interactive Shelf Labels) that facilitates interaction between the label, employees and the customers. Traditional ESL systems are designed to push information to a screen describing the product and the price dynamically. The interactive labels are the next step, enabling not only a dynamic display for information to the customer and employees but it also allows interaction between the label, employees and customers. We believe, this level of interaction will open up a whole new range of possibilities to retailers around the world.”

However, the ideal scenario for a future brick and mortar store is a tightly integrated system that consists of ESL, smartphone applications, beacons, indoor location, mobile payments, digital loyalty coupons, customer analytics, and omnichannel marketing and pricing.

“Shoppers in the region are increasingly demanding interactive and real-time information, hence, technologies like ESL are gaining popularity. With more number of retailers using technology to improve customer experience, drive revenue, and streamline the entire shopping experience, physical shopping experience is expected to evolve further,” said Jayaraman Nair, Chairman, VIS Exhibitions and Conferences, which is organising Smart Stores Expo 2017 in January.

The event will provide the exhibitors with an ideal platform to launch, showcase, and present their latest innovations, services and products; along with meeting industry peers, building brand awareness and meeting prospective clients.  The exhibitors and visitors will be sharing latest trends in the retail industry, both regionally and global.

The event will be held from 23-25th January 2017, at ADNEC (Abu Dhabi National Exhibitions Company).


Posted by : Dubai PR Network Editorial Team
Viewed 4380 times
PR Category : Events & Exhibitions
Posted on : Sunday, January 8, 2017  4:28:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Top Indian Fashion Designer Ritu Kumar to Showcase Bridal We...
Next Story : The Ajman Palace Hotel Wedding Fair is Fully Booked and Open...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Skyline Book Fair 2018 [10718-Views]
Holiday hair: The best product to keep your locks smelling fresh and protected [10059-Views]
Marchon Eyewear Summer 2018 Collections [8369-Views]
ServeU to Take Huge Leap Forward with Smart Cleaning Robots [7918-Views]
du Distributes Eid Gifts at Al Jalila Children's Hospital [7820-Views]
Al-Futtaim ACE celebrates Eid with exciting offers and activities [7125-Views]
Filorga introduces two new additions to its UV-BRONZE range offering a comprehensive range... [7106-Views]
24 hour Mega Sale at Dalma Mall! [6997-Views]
CSR Initiatives by Malabar Gold & Diamonds continues in full strength [6972-Views]
Purify Your Skin with Skin Republic [6948-Views]
A Sparkling Gift Guide for Eid al-Fitr by Mouawad [6454-Views]
Skin Hydration is one of the primary challenges our skin faces in the UAE [5960-Views]
Beauty on the Go [5911-Views]
Al Ghandi Auto brings the most Affordable Electric Vehicle - Chevrolet Bolt EV - to the UA... [5685-Views]
Rapid renewal of smartphone portfolio brings next generation Nokia 5 and Nokia 3 to fans ... [5356-Views]
Captivate Your Senses with Marks & Spencer's Exclusive Oud Collection [5051-Views]
Crowe Horwath announces global rebrand to “Crowe” Sometimes a smart decision is a simple... [5026-Views]
Stylish men's watch - BU4018-11H - with rose gold case and black dial is a real beauty [5008-Views]
Hamdan Bin Mohammed Heritage Center distributes Eidia on first day of Eid [4984-Views]
Splash's ‘Life After Fashion' Campaign Breathes New Life into Old Garments [4947-Views]
iVOOMi Smartphones Enter the UAE Market Exclusively on SOUQ.com [4929-Views]
New open-air member of the AMG GT family [4904-Views]
Abu Dhabi Treats Eid Al Fitr Visitors to Shopping Bonanza with 90% Discounts Across 15 Sel... [4856-Views]
The Summer Just Got Sweeter with the New Palm Candy Collection from Max [4837-Views]
Hamilton Jazzmaster Maestro Auto Chrono [4825-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories