Dubai PR Network, Online Press Release from Dubai and Middle East
 
Fashions & Accessories(Fashion)
Filter PR by
  
Casting Call: Max Fashion calls out “Real People” to showcase Spring Collection in February!
 
Casting Call: Max Fashion calls out “Real People” to showcase Spring Collection in February!

Dubai, United Arab Emirates – 8th January, 2017:  MAX, the largest value fashion brand in the region, will reveal their Spring 2017 collection in February at a spectacular fashion show. Max ‘Fashion for Real People’ campaign celebrates the innate sense of style that all real people possess and aims to inspire millions more to accept their distinctive personality.

As part of their ‘Fashion for Real People’ campaign, Max Fashion is calling out Real People to walk down the runway to showcase the new collection. Castings will take place at the below locations:
MAX Ibn Battuta: 9th & 10th January 12pm – 5pm
MAX Bur Dubai: 11th January 12pm – 5pm
MAX Oasis Mall: 12th January 12pm – 5pm
MAX Al Ghurair: 15th & 16th January 12pm – 5pm

In the first phase of ‘Fashion for Real People’ campaign, launched in November 2015, Max joined forces with Arab youth icon, Mohammed Assaf.  The campaign received outstanding reception across the Middle East region and won the prestigious Dubai Lynx 2016 awards, bagging Silver in Integrated Media category and two Bronzes in the Media-Product/Service and Interactive - Online Video categories respectively.

The second phase of the campaign portrays different facets of Mohammed Assaf’s daily life. Photographed in a natural setting, the images capture him in a library, at a studio and in the gym. The idea is to present a fun and colourful collage of cherished moments from Assaf’s daily life, featuring him in the Max collection that fans can relate to. The campaign will come to life on broadcast, digital and print media.  

Posted by : Dubai PR Network Editorial Team
Viewed 6503 times
PR Category : Fashion
Posted on : Sunday, January 08, 2017  6:00:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Steve Madden tie-up Espadrille
Next Story : The New “Jeremy Scott for Longchamp” Bag Spring 2017 Collect...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
LivNordic Spa & Wellness New Year's Treatment Offers [11846-Views]
Make Up For Ever Kicks Off 2017 With the Innovative Artist Acrylip [11389-Views]
COÉGA Sunwear to Support Around the World Charity Paddle [9553-Views]
Kachins Group launches a luxurious Multi-designer hub in Dubai – The Rack by Kachins [9101-Views]
Valentino Donna EDP & Hair Mist [8772-Views]
L'Extase Rose Absolue (EDP) - The embrace of an Incandescent Rose [8705-Views]
Huawei kicks off 2017 by breaking a Guinness World Record [8699-Views]
DSF Showcases the Best in ‘Active & Cruise' Wear at Second Street Runways Event [8290-Views]
The New “Jeremy Scott for Longchamp” Bag Spring 2017 Collection [8015-Views]
The Beauty District is back at DSF for a second year to help shoppers achieve their best l... [6466-Views]
Casting Call: Max Fashion calls out “Real People” to showcase Spring Collection in Februar... [6442-Views]
GUESS showcases its latest GUESS Jeans Women, GUESS Jeans Men and Marciano Collections upd... [6417-Views]
Dyson's revolutionary hairdryer – the Dyson Supersonic™ arrives in the Middle East [6063-Views]
Double triumph for Qatar in Fazza Championship for Falconry Tilwah [6057-Views]
Michael Kors Releases 2017 Lunar New Year Campaign [5752-Views]
FOREO's LUNA go is the world's tiniest anti-aging electric cleanser [5679-Views]
Casamorati dolce Amalfi The new creation from casamorati collection Exclusive in Xerjoff b... [5563-Views]
Introducing Madame LA LA to the UAE [5490-Views]
Nissan CEO Carlos Ghosn Announces Breakthrough Technologies and Partnerships to Deliver Ze... [5429-Views]
Steve Madden tie-up Espadrille [5270-Views]
Max Mara Spring-Summer 2017: Tropical moderne [5222-Views]
Introducing Kale Fix by Nip+Fab [5167-Views]
Sensibio H20 Wipes [5094-Views]
Contour and Highlight with Lottie London's Blend and Snap Sponge [4996-Views]
Lanvin Homme Pre-Collection Summer 2017 Ready-to-Wear Trend [4984-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories