Dubai PR Network, Online Press Release from Dubai and Middle East
 
Fashions & Accessories(Fashion)
Filter PR by
  
Kachins Group launches a luxurious Multi-designer hub in Dubai – The Rack by Kachins
 
Kachins Group launches a luxurious Multi-designer hub in Dubai – The Rack by Kachins

The new store is as stunning as the collection it houses. As Dubai celebrates the new year 2017, Kachins Group hosted the launch of their new showroom – The Rack by Kachins located at Al Wasl Road, Opposite Box Park, Jumeirah 2.

Dubai, UAE, January 11, 2017: ​  Kachins Group, the iconic Dubai-based suit makers, have been operating in the U.A.E. for over three and a half decades, in which time it has become a pioneer trendsetter across the region in the bespoke fashion industry. The group has now launched its sixth showroom - a luxurious multi-designer hub to retail exclusive creations by reputed names like Anamika Khanna, Tarun Tahiliani, Rohit Bal, Gaurav Gupta, Pankaj & Nidhi, and many more.

Sprawled over 10,000 sq. ft. area of a stand-alone villa in Jumeirah 2, The Rack aims at not just being a new shopping destination, but an experience a client can enjoy when they enter the store. The vibe of the store encourages one to look at things that otherwise stereotypically did not think were luxurious. “Things are appreciated more in a space where they belong. What Indian designers bring about is unique fashion, and hence, the store has been created keeping in mind to compliment these designs.” The store is divided into different sections – with each designer having a dedicated rack space with strategically hung warm lights, beautiful chandeliers, and large mirrors to reflect and fragment vanities.  

Keeping in line with its philosophy to create an impressive curation of the designer names, The Rack houses exclusive fashion collections from designers hand-picked by Neetu herself. More than anything else, this thoughtful curatorial added with the decor vibe is a strong cultural compass. “It is a treat for the fashionistas who admire the work of Indian designers but cannot own something due to their non-availability in the U.A.E. market. Our clients will enjoy personalised attention helping them get the desired look with the most flattering silhouettes.”

“The Rack by Kachins has become our flagship store. It portrays and captures a generation shift with a lot of versatility, and presents it with an art of luxury. The curation from design to the selection of the latest collections from leading designers has been a very exciting journey for me. The Rack is now a permanent home to the renowned designers.”  commented Neetu Ramchandani, Creative Director at The Rack.

The new space of The Rack will host regular fashion events, exhibitions and trunk shows with their stellar list of designers, thereby completing the shopping experience for appreciators of Indian couture and accessories. The destination store is recognized for its high quality Indian and trousseau wear. The loyal, discerning customer is assured to find the most exclusive ensembles at The Rack with a well-empowered personalised attention that is quite clearly the USP of the The Rack experience. 


Posted by : Dubai PR Network Editorial Team
Viewed 14921 times
PR Category : Fashion
Posted on : Wednesday, January 11, 2017  10:08:00 AM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Max Mara Spring-Summer 2017: Tropical moderne
Next Story : Michael Kors Releases 2017 Lunar New Year Campaign
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Prada Luna Rossa Carbon [14945-Views]
Bourjois: Blow a Kiss for Mother's Day [12499-Views]
Introducing NEW Olay Regenerist Microsculpting Cream SPF30 [11688-Views]
Elizabeth Arden: White Tea fragrance [11596-Views]
Elizabeth Arden: Eight Hour® Miracle Hydrating Mist [11261-Views]
Celebrate Life's Key Moments with Mouawad Jewelry [11132-Views]
Gucci Eyewear Spring/Summer 2017 [10766-Views]
IKEA Spreads Cheer on International Day of Happiness [8967-Views]
Lose the Back Pain at Work [7912-Views]
Clearly Corrective Brightening and Smoothing Moisture Treatment [7558-Views]
World's Best Family SUV – the All-New Land Rover Discovery Makes its Debut in the United A... [7393-Views]
SAINT HONORE introduces the first watch made out of steel from the Eiffel Tower [7222-Views]
Grand Optics Celebrates 20 Years in the Middle East [6582-Views]
Malabar Gold & Diamonds receives ‘Best Jewellery Brand Award' from India Bullion and Jewel... [6576-Views]
Bottega Verde Introduces The New Splendida Skin Care Line! [6509-Views]
Re - Salons and Spas celebrate Women's Wellness on International Women's Day [6338-Views]
Sharjah Museums to Open Unique Photographic Exhibition of Muslim Communities in China [5911-Views]
Versace Fall/Winter 2016-2017 Collection Preview [5807-Views]
TKD Lingerie: Top 5 lingerie trends from the past five years [5758-Views]
QNET Celebrates World Water Day 2017 with HomePure [5704-Views]
Siemens to help develop Qataris' tech skills [5551-Views]
INSIGHT a natural inspiration, essential choice and passion for hair [5551-Views]
Taste the best of the world at Lulu Hypermarket World Food Expo 2017 [5551-Views]
Hassan Al Qayedi, Afra Al Badi emerge champions in Fazza Championship for Shooting Saktoun... [5411-Views]
Etihad Airways Crowns Winner of ‘Taste the World' at Taste of Hong Kong [5405-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories