Dubai PR Network, Online Press Release from Dubai and Middle East
 
Apparels, Shoes and Eyewear(Fashion)
Filter PR by
  
UGG opens in Dubai: Evolving perception of the iconic brand
 
UGG opens in Dubai: Evolving perception of the iconic brand

Dubai, UAE, January 22, 2017:  UGG® (a division of Deckers Brands NYSE: DECK) today announced that it opened its first store in UAE at Mall of Emirates in Dubai. The space is over 1,100 Square feet and is operated by Apparel Group.

Founded in 1978 by a surfer on the West Coast of the United States, UGG® is a global lifestyle brand renowned for its Californian heritage and iconic Classic boot. This boot was the first modern-day celebrity “it” shoe, worn by Hollywood royalty, fashion editors, and then the world. Since then, the brand has expanded beyond its original icon. Drawing inspiration from its place of birth as well as the Classic boot’s timeless style and emotional resonance, UGG® now designs and retails footwear, apparel, accessories, and homeware. With an uncompromising attitude towards design, quality, and craftsmanship the UGG® brand has delivered over $1 billion in annual sales. 

This store marks the first major milestone between UGG and Apparel group and is the first UGG store of its kind in the EMEA region, unveiling a new design which celebrates the brands biggest relaunch in 37 years. The store, designed by Checkland Kindleysides, follows openings in Shanghai, New York and Tokyo earlier this year. 

“Our new retail environment is the pinnacle UGG brand experience,” says Stefano Caroti, president of omnichannel for parent company Deckers Brands. “It honours our history, celebrates the present and offers a glimpse into our exciting future.” The guiding principle behind the design is to immerse customers into the UGG brand while creating a sense of calm and tranquility. A Classics Bar in - store offers the brand’s signature sheepskin boots and provides a storytelling opportunity to relate UGG’s history, while brand iconography is used to create a design language unique to UGG. A larger than life digital screen offers panoramic images of dramatic scenery, delivering a sense of the ‘great outdoors’ and the versatility the brand offers across the broad product offer. 

There are more than 130 UGG® concept and outlet stores worldwide including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai, and Beijing. UGG® also partners with the best retailers globally and is available in over 1000 points of sale worldwide. For more information please visit www.ugg.com @UGGformen

About Deckers Brands
Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company’s portfolio of brands includes UGG®, Koolaburra®, HOKA ONE ONE®, Teva® and Sanuk®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. 



Posted by : Dubai PR Network Editorial Team
Viewed 13749 times
PR Category : Fashion
Posted on : Sunday, January 22, 2017  2:43:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Steve Madden pointed toe stiletto!
Next Story : Dune London Launches Holiday Collection in Middle East
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Fresh Hair in an Instant with SHOW Beauty [13609-Views]
Amadeo® Fleurier 39 “Fan” [11742-Views]
Mother's Day Gift Guide 2018 from The Little Birdy Group [10181-Views]
Show/Pop-up Event “Pret-A-Cover™ Buyers Lane” to Be Launched in Dubai From March 28th to A... [10169-Views]
Moreish Café in Dubai introduces a healthy Quinoa Burrito [9608-Views]
True Colours [9467-Views]
Robinsons Honored for Outstanding Store Design [9333-Views]
Splash receives 2 awards [8760-Views]
UAE Team Emirates' Mirza Takes Gold at Asian Cycling Championships [8503-Views]
Phenomenal development in falconry racing from small beginnings: HHC Deputy CEO [8485-Views]
WGS 2018: Opening Session Highlights Importance of Embracing Smart Living to Enhance Quali... [8363-Views]
RAK Hospital launches the biggest weight-loss challenge in association with MoHAP, RAK [7509-Views]
2XL launches Malmo Bed with floral designs for a vintage shabby chic inspired master bedro... [7161-Views]
Food Lovers Rejoice: Dubai Food Festival Is Back This Month [6814-Views]
Bridal Glow is Skin Deep: Tips for every bride-to-be in 2018 [6759-Views]
Mealtop, Introducing a Whole New Dessert Experience [6167-Views]
Optim-Eyes Lashes & Brows with Filorga [6070-Views]
Al Ahli Holding Group to redefine the UAE value shopping category through an AED 1.25 bill... [5850-Views]
NEZO launches new identity to guide consumers in selecting the best salt for their culinar... [5319-Views]
Safilo Group Reveals Its Spring/ Summer 2018 Collection [5307-Views]
WGS 2018: Governments Need to Prioritize Wellbeing of Citizens, Say International Experts [5264-Views]
Redefining the Skin Clinic Experience. #allnewkaya opens in Muscat City Centre! [5264-Views]
The new BMW HP4 RACE arrives at Abu Dhabi Motors – one of just 750 built [5228-Views]
The Robots Are Coming: Ministry of Finance Brings Artificial Intelligence to Dubai in a Bi... [5136-Views]
Leading Scientists, Astronauts Share Insights on why Space Exploration Matters at WGS 2018... [4984-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories