Dubai PR Network, Online Press Release from Dubai and Middle East
 
Apparels, Shoes and Eyewear(Fashion)
Filter PR by
  
UGG opens in Dubai: Evolving perception of the iconic brand
 
UGG opens in Dubai: Evolving perception of the iconic brand

Dubai, UAE, January 22, 2017:  UGG® (a division of Deckers Brands NYSE: DECK) today announced that it opened its first store in UAE at Mall of Emirates in Dubai. The space is over 1,100 Square feet and is operated by Apparel Group.

Founded in 1978 by a surfer on the West Coast of the United States, UGG® is a global lifestyle brand renowned for its Californian heritage and iconic Classic boot. This boot was the first modern-day celebrity “it” shoe, worn by Hollywood royalty, fashion editors, and then the world. Since then, the brand has expanded beyond its original icon. Drawing inspiration from its place of birth as well as the Classic boot’s timeless style and emotional resonance, UGG® now designs and retails footwear, apparel, accessories, and homeware. With an uncompromising attitude towards design, quality, and craftsmanship the UGG® brand has delivered over $1 billion in annual sales. 

This store marks the first major milestone between UGG and Apparel group and is the first UGG store of its kind in the EMEA region, unveiling a new design which celebrates the brands biggest relaunch in 37 years. The store, designed by Checkland Kindleysides, follows openings in Shanghai, New York and Tokyo earlier this year. 

“Our new retail environment is the pinnacle UGG brand experience,” says Stefano Caroti, president of omnichannel for parent company Deckers Brands. “It honours our history, celebrates the present and offers a glimpse into our exciting future.” The guiding principle behind the design is to immerse customers into the UGG brand while creating a sense of calm and tranquility. A Classics Bar in - store offers the brand’s signature sheepskin boots and provides a storytelling opportunity to relate UGG’s history, while brand iconography is used to create a design language unique to UGG. A larger than life digital screen offers panoramic images of dramatic scenery, delivering a sense of the ‘great outdoors’ and the versatility the brand offers across the broad product offer. 

There are more than 130 UGG® concept and outlet stores worldwide including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai, and Beijing. UGG® also partners with the best retailers globally and is available in over 1000 points of sale worldwide. For more information please visit www.ugg.com @UGGformen

About Deckers Brands
Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company’s portfolio of brands includes UGG®, Koolaburra®, HOKA ONE ONE®, Teva® and Sanuk®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. 


Posted by : Dubai PR Network Editorial Team
Viewed 11206 times
PR Category : Fashion
Posted on : Sunday, January 22, 2017  2:43:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Steve Madden pointed toe stiletto!
Next Story : Dune London Launches Holiday Collection in Middle East
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
LG Q6 Brings Fullvision Display To New Smartphone Lineup [80062-Views]
Chaumet est une fête - Chaumet is a feast : High Jewellery Collection HJ 2017 [13200-Views]
LG's Latest Tech Supports Stress-Free Connectivity For Ultimate Relaxation During Any Work... [11273-Views]
TSUGI BLAZE EvoKNIT [11120-Views]
DEFY The Odds This Summer [10199-Views]
Fa Kids Shower Gel Range [10120-Views]
Elemis new products review [9260-Views]
BOVET - Secret Beauty - for ONLY WATCH 2017 [9242-Views]
New Collections at Grand Optics for Summer 2017 [8845-Views]
GUESS Launches Summer 17 Apparel And Accessory Collections [8479-Views]
Step into the sun in style with our top selection from Giorgio Armani, Prada and Dolce&Gab... [8040-Views]
LG's Connected Technology Puts the World at Your Fingertips During Your Holiday Vacation [7686-Views]
ICONIC Renews Association with Varun Dhawan and Amy Jackson [7485-Views]
PUMA Football Launch 23 New Club Kits [7253-Views]
Ulysse Nardin Jade “Lionfish” [6869-Views]
Joyalukkas presents ¼ Kilo Gold to the Winner of the ongoing ‘Joyalukkas Shop & Win Upto 6... [6301-Views]
ACT TOO opens enrollment for Summer Acting Programme 2017 [6265-Views]
Top Ten in GC for UAE Team Emirates' Meintjes After Stage 12 of Le Tour [5966-Views]
SAINT HONORE Charisma Twist is Ideal for the Stylish Lady [5026-Views]
Abu Dhabi University Allocates AED136 Million in Scholarships and Financial Aid [4734-Views]
NRI Teenager awarded India's Most Distinctive Global Indians Award [4703-Views]
Louis Moinet: Jurassic Watch - A 150-million year heritage on your wrist [4666-Views]
Ras Al Khaimah Tourism Development Authority Reports Double-Digit Year-on-Year Visitor Gro... [4502-Views]
Dubai expects to welcome record high passenger numbers at airports this summer [4484-Views]
UOWD is Named Occupational English Test (OET) Venue for Healthcare Professionals [4477-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories