Dubai PR Network, Online Press Release from Dubai and Middle East
 
Fashions & Accessories(Fashion)
Filter PR by
  
Max goes Digital and Transforms the Customer Experience
 

Value fashion retailer makes shopping easier and more convenient as it launches new, innovative services, online and in-store.

Dubai, United Arab Emirates – January 22, 2017:  MAX, the largest value fashion brand in the region, has recently undergone a digital transformation to simplify and enhance the shopping experience for its customers.   Based on customer feedback around their shopping preferences, Max launched a number of innovative services that continue to build on its regional success. 

Starting with a single store in the UAE in 2004, Max now serves customers in over 350 stores across 16 countries. 

Max’s digital transformation is underpinned by the launch of its new online shopping website (www.maxfashion.com) and cutting-edge applications for iOS and Android devices. Max also launched a way to shop directly from their Instagram account - maxfashionmena. Max has transformed the shopping experience of its customers by offering a wide variety of women, kids and men’s apparel and accessories including footwear and household products, all at the click of a button.  Response to the new site has been phenomenal with over 2.5 million page views since it went live on 24th November 2016. The site also offers free delivery on orders above 200 AED for all online purchases.

“The world is going through a major transformation thanks to the availability of smartphones and improved mobile connectivity, making retailers rethink their approach to delivering on their customers’ needs and expectations,” said Tanya Todd, CEO at Max Fashion. “By listening to our customers and understanding their shopping preferences, we are able to maintain market leadership by providing great fashion products, coupled with world-class customer experiences.  Whether its innovation in product or in design at the retail level, or in the way we interact with our customers through our digital channels, our goal is to offer customers the most rewarding experience in value fashion.”

Max also recently launched #MyMaxStyle, to inspire the youth today to share their looks using the hashtag and stand a chance to get featured on www.maxfashion.com. Through this initiative, Max wants to target and inspire their growing customer base of millennials across the region. 

Max will soon become one of the first retailers in the region to launch it’s own ‘Click and Collect’ service, allowing customers to make online purchases at their convenience and choose to collect their items at their preferred Max store.  Preliminary research on the service provided positive insights as customers in the region are always on the move with many preferring to collect their online purchases in store, thanks to Max’s extensive retail footprint.  

Max also introduced its ‘in-store kiosk’ concept at its flagship stores, providing customers with easy access to the entire range of Max products, if a customer couldn’t find her size or colour she could order them online from the store and get them delivered to their doorstep. Customers can also continue to enjoy other great online and offline services such as next day delivery, cash on delivery, easy and fast one touch pay and check out, a 30-day returns policy, allowing customers to return products via courier or via Max stores, thus making returns convenient even while shopping at maxfashion.com.

For the award winning Landmark Group loyalty program members of ‘Shukran’, Max has now linked online purchases to memberships, making it easy to earn and redeem Shukran points across online and offline platforms, thereby providing an Omni-Channel shopping experience. 

Max today is the leading and most trusted value fashion retailer in the Middle East and aims to have a network of over 500 stores across the MENA region and new markets by 2020. 

Max serves the mid-market section of the population consisting of Arab Nationals, Asians and Western expats, and employs over 8,000 people from multiple nationalities across its network.

Quick facts:

  • Max stores typically measure between 10,000 sq. ft. to 30,000 sq. ft
  • 190 million products for women, men and children are sold annually. 
  • Over 5 million sq.ft of retail space is dedicated to trendy value fashion.
  • Max retail footprint: Over 350 stores across the Middle East, North Africa and India.
  • Max employees over 8,000 staff from multiple nationalities. 
  • Max won the prestigious Dubai Lynx 2016 awards, bagging Silver in Integrated Media category and two Bronzes in the Media-Product/Service and Interactive - Online Video categories respectively.

Max Fashion is part of Landmark Group, one of the largest retail and hospitality conglomerates in the Middle East and India.  

Posted by : Dubai PR Network Editorial Team
Viewed 7954 times
PR Category : Fashion
Posted on : Sunday, January 22, 2017  5:10:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : REDTAG Underpins Positive GCC Sales Forecast With Continuati...
Next Story : Bella Hadid wears Tommy Jeans in New York
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Coty Inc. Introduces James Molloy as Rimmel London's New Global Make-up Ambassador [18086-Views]
AIGNER Iridescence [12365-Views]
Lipstick shades to suit your hair colour from Lipstick Queen [11157-Views]
Anti Ageing Picks from Grown Alchemist [10028-Views]
Top 5 Autumn/Winter Beauty Trends [9992-Views]
LG DUALCOOL Air Conditioner Builds a Tower of Chocolate [9223-Views]
DS Podium GMT Chronometer: Because time knows no borders [6442-Views]
Dune London: The Autumn/Winter17 campaign [6411-Views]
Jaguar E-type Zero: “The Most Beautiful Electric Car in the World” [6259-Views]
India's famous fashion designer Suneet Varma brings his collections to Dubai [6228-Views]
Marks & Spencer Introduce the Autumn/Winter 17 Womenswear Collections [6222-Views]
Corum Heritage Diphylleia - The 'skeleton flower' blooms in a bed of diamonds and gold [6185-Views]
Etry Perfumes [6124-Views]
Italian Trade Agency Kicks Off F&B Promotional Activities in the UAE [5984-Views]
Contour, Highlight and Bronze your Body with Ease with Madame LA LA [5826-Views]
‘Third wave' coffee movement brews big business for Middle East market – forecast to reach... [5386-Views]
Vintage is the rage for new Chronofighter range [5173-Views]
Aster DM Healthcare bags Gulf Business Awards-2017 for the “Healthcare Company of the Year... [4965-Views]
The Spinneys Dubai 92 Cycle Challenge Marks the Start of the Cycling Season [4941-Views]
20,000 ICT leaders gather to witness Huawei unveil the future of cloud [4917-Views]
CITIZEN CA0641-83E Eco-Drive Chronograph exudes sporty elegance [4880-Views]
RTB House celebrates 1-year anniversary in the Middle East and Africa regions with big win... [4776-Views]
Bollywood sibling divas come together for the new diamond jewellery commercial of Malabar ... [4752-Views]
Mango Fall/Winter17 - Denim Special [4477-Views]
Panasonic announces robust plans for Middle East under new leadership [4453-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories