Dubai PR Network, Online Press Release from Dubai and Middle East
 
Interiors & House making(Home, Furniture and Interiors)
Filter PR by
  
Home Centre Launches Flagship Store at Mall of the Emirates to Deliver Enhanced Customer Experience
 
Home Centre Launches Flagship Store at Mall of the Emirates to Deliver Enhanced Customer Experience
  • 67,156 Sq Ft Store to Set the Tone for the ‘All New Home Centre’

Dubai, UAE, January 25, 2017:  Home Centre’s flagship store at Mall of the Emirates (MOE) is received a mega makeover to reflect the brand’s vision for the future, meticulously integrating customer feedback as evidenced in a UAE-wide in-depth research conducted by the largest home retailer in the Middle East. The store opened doors on 8 December with a grand, live concert at MOE, by the brand’s ambassador and Arab icon, Nancy Ajram. 

The new design strategy for the store was conceptualised to ensure experiences that capture the imagination and retain the loyalty of customers. A refined material palette was integrated, introducing warmer shades of stone and wood with elegant accents of champagne gold.

Replacing the existing furniture and household layout, this new store now have expressive, dynamic sections built around Living, Dining, Sleeping, Decorating, and Playing for kids, reflecting the way customers live and shop. Designed around flexibility and modularity, the idea was to create inspiration and excitement by combining products and technology that lets the customer experience the true essence of the brand, helping them rediscover the joy of shopping. 

With 10,000 furniture and home accessories, the extensive product lineup includes the widest range of kids’ furniture and home accessories along with an array of modular and mix-and-match solutions to suit customers’ needs. 

A key element in the new format is the incorporation of digital technology such as interactive and informative in-store video content to provide a blended online and in-store experience, leaving the customer with one cohesive shopping journey. Customers will be able to view all the components of the product, source vital information about the products and customise as per their requirements. They are able to extend their in-store transactions online and vice-versa - leveraging the seamless online experience offered by homecentre.com.

Médéric Payne, CEO of Home Centre, said: “Home Centre has always been highly customer-focused and mindful of our shoppers’ needs. With this re-modeling, our mandate was to create a futuristic store concept to ensure a seamless experience. A major part of this transformation involved embracing new digital technology to enhance shopping experience. One of them being the implementation of Mobile Point of Sale which is a revolutionary step in the way we carry out furniture sales transactions in stores and marks the start of our transition to an omni-channel retail environment.”

He added: “Located in the heart of Dubai, Mall of the Emirates is our flagship store. Therefore, it seemed only appropriate that the ‘All New Home Centre’ concept is led by this store.” 

Home Centre has also launched a series of value-added services including warranty, installation services, express check-out system, financing, gift registry and monogramming service. 

Another prime feature of this store is the home design service wherein customers can collaborate with an in-house interior design expert and create the perfect home suited to their unique sense of style and budget. This convenience, combined with a comprehensive range of home-interior peripherals on offer such as wall-paints, wall-paper and lighting ensure an integrated, one-stop shopping experience for the customer. 

Home Centre plans to bring this new experience to customer throughout the region and the process has begun at its flagship MOE store. This will strengthen the brand’s reputation as the preferred shopping destination that offers exceptional value and customer engagement.  


Posted by : Dubai PR Network Editorial Team
Viewed 12438 times
PR Category : Home, Furniture and Interiors
Posted on : Wednesday, January 25, 2017  12:51:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Home Centre Ranked Top Retailer in Siegel+Gale's Global Bran...
Next Story : Home Centre Offers Creative Gifting Options for Valentine's ...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Bourjois Healthy Mix [12011-Views]
Prada Luna Rossa Carbon [11706-Views]
Kids Get Groovy in COÉGA Sunwear Spring/Summer 2017 collection [11431-Views]
Bourjois: Blow a Kiss for Mother's Day [9833-Views]
Paul Marciano and Al-Futtaim Celebrate GUESS' 35 Year Anniversary with Spectacular Evening... [9180-Views]
Eco-Drive FD2033-52W: Elegant timepiece from Citizen [9138-Views]
BIODERMA Introduces Photoderm NUDE Touch SPF50+ [8729-Views]
Introducing NEW Olay Regenerist Microsculpting Cream SPF30 [8564-Views]
Bridging refinement and watchmaking know-how Golden Bridge Rectangle [8125-Views]
BIODERMA launches Photoderm Brume solaire MAX SPF50+ [7741-Views]
Longines Global launch of Conquest V.H.P.: a new milestone for quartz technology [7619-Views]
Invigorate your eye care routine with FOREO's next generation eye massager, IRIS [7607-Views]
RAYMOND WEIL Freelancer Chronograph Inspired By the “Gibson Les Paul” Guitar [7350-Views]
Cocktail and Bridal Couture by International Brand Label based in Dubai, Kara by award-win... [7259-Views]
Elizabeth Arden: White Tea fragrance [7241-Views]
Are You Ready for World Class Pinoy at Max's? [7100-Views]
Celebrate Life's Key Moments with Mouawad Jewelry [6991-Views]
Elizabeth Arden: Eight Hour® Miracle Hydrating Mist [6978-Views]
Gucci Eyewear Spring/Summer 2017 [6899-Views]
Kara by KK: Wedding Season - Fashion Product Placement [6844-Views]
Nautical & Floral Designs take center stage in the Max' Spring Collection 2017 [6667-Views]
Browz's Lip Blush Treatment is Perfecting the Pout [6625-Views]
A Homage to Cuba for Spring/Summer'17 by F&F [6594-Views]
Ulysse Nardin Jade “Grand Feu” [6503-Views]
Burberry Eyewear: His and Hers [6314-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories